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Generative AI tools like OpenAI’s ChatGPT, Google’s Gemini, Microsoft’s Copilot, and Apple Intelligence are becoming increasingly popular for personal and business use. However, many users overlook the significant privacy risks associated with these technologies.
While these AI tools offer various functionalities, their privacy policies differ significantly, and users often remain unaware of how their data is utilized and retained. Being an informed consumer is crucial to safeguarding your privacy when using generative AI.
Key Steps to Protect Your Privacy
- Understand Privacy Policies: Before using any AI tool, thoroughly review its privacy policies. Look for information on how your data is used, whether there are options to turn off data-sharing, how long data is retained, and whether it can be deleted. Jodi Daniels, CEO and privacy consultant at Red Clover Advisors, emphasizes the importance of understanding these aspects, as there is no universal opt-out across all tools.
- Avoid Sharing Sensitive Data: Be cautious about entering sensitive information into AI models. Andrew Frost Moroz, founder of Aloha Browser, advises against inputting any sensitive data, whether personal or work-related, into generative AI models. This is especially important for confidential documents, as the AI model may use the information for training purposes, posing significant privacy risks.
- Utilize Opt-Out Options: Each generative AI tool offers different privacy controls and opt-out options. For instance, ChatGPT users can disable the feature that allows their data to be used for model training by navigating to Data Controls under Settings and disabling “Improve the model for everyone.” Google’s Gemini allows users to set a retention period and delete certain data, among other controls.
- Opt-In Wisely: When integrating AI tools into your daily life, such as Microsoft Copilot within Microsoft 365, consider the privacy implications. While Microsoft states it doesn’t share consumer data without permission, users can opt-in to data sharing for enhanced features. If opting in, remember that you can withdraw your consent at any time through the Power Platform admin center.
- Set Short Retention Periods and Delete Chats: For AI tools used in search functionalities, setting a short retention period and deleting chats after obtaining the information can help reduce privacy risks. Jacob Hoffman-Andrews, senior staff technologist at Electronic Frontier Foundation, highlights that while server logs still exist, these practices can minimize the risk of sensitive information becoming part of model training or accessed by third parties.
Being a Responsible AI User
To navigate the privacy landscape of generative AI tools effectively, users must remain vigilant and proactive. By understanding privacy policies, avoiding the input of sensitive data, utilizing opt-out options, making informed decisions about opting in, and setting short retention periods, consumers can better protect their privacy in the age of AI.
Being an informed consumer ensures that you maintain control over your data and reduce the potential risks associated with the widespread use of generative AI technologies.