TWICE just took their global fashion game up a notch. Victoria’s Secret PINK revealed that four members, Nayeon, Jihyo, Momo, and Tzuyu, are the stars of its Valentine’s Day campaign. The photos show the girls against the brand’s signature candy-pink backdrop, wearing cosy loungewear that looks both chic and playful.
It’s not a huge surprise that VS PINK chose TWICE. The group has been lighting up stages and social media for years. But this campaign feels like a big milestone, one the members have been waiting for.
In the photos, each member brings her own style. Nayeon wears a soft pink lingerie set with a matching cardigan, making the look feel warm and approachable. Jihyo goes for a black and red corset-style top with relaxed pants, mixing comfort with confidence. Momo keeps it casual in a pink bra top and loose joggers. Tzuyu finishes the group in a cropped white tee, low-rise jeans, and a knit beanie, giving off a youthful, laid-back vibe. The overall styling focuses on Valentine-ready pinks and reds while staying relaxed and wearable.
TWICE’s Nayeon, Jihyo, Momo, and Tzuyu have been chosen as the new models for Victoria’s Secret PINK
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Fans reacted immediately. Social media and Reddit were flooded with excitement. Many ONCE, TWICE’s fandom, called it “perfect,” “iconic,” and “so TWICE energy.” One Reddit user wrote, “Wow. Not surprised but very much delighted. VS struck gold with the girls.” Another noted, “They will be literally printing money, smart move.” Fans also pointed out that the collaboration makes sense after the group’s recent Victoria’s Secret Fashion Show performance, which created a huge buzz.
This campaign also has a historic link. In October, Nayeon, Jihyo, Momo, and Tzuyu became the first K-pop girl group members to perform at the Victoria’s Secret Fashion Show. Tzuyu’s pink outfit, paired with a Victoria’s Secret Wear Everywhere Push-Up Bra, sold out worldwide within hours.
Pairing TWICE with VS PINK isn’t just about promotion. It highlights how K-pop idols now influence fashion as much as music. Their style, presence, and energy make them global trendsetters. Fans are watching closely, and this campaign only cements TWICE’s place as a major fashion force.