On Hailey Bieber’s birthday, it feels especially fitting to trace the luminous journey of the woman whose name now sits atop one of the most influential beauty brands of the decade. At just 28, Hailey has lived multiple lives—model, cultural trendsetter, entrepreneur—and through it all, one theme has remained constant: the power of transformation. Rhode, her now-global skincare brand, is not just a business venture, but the culmination of a career built on discipline, curiosity, and a lifelong fascination with beauty.
From Runways to Recognition: The Early Career Spark
Hailey Baldwin Bieber grew up surrounded by creativity and performance, yet her path into modeling unfolded with a quiet steadiness rather than overnight hype. Signed in her teens, she gradually carved a niche for herself in an industry that often overlooks subtlety. Her early work with major names like Ralph Lauren, Guess, and Tommy Hilfiger pushed her into the spotlight, but it was her professionalism and calm confidence that made her unforgettable.
Runway appearances, fashion campaigns, magazine covers—Hailey’s modeling career built the foundation for the global public identity she would later leverage. But behind the scenes, another passion was steadily taking shape.
A Vision Takes Root: The Seeds of Rhode
Hailey’s relationship with skincare wasn’t born out of celebrity convenience—it was personal. She has long spoken about her interest in dermatology, her experiences with sensitive skin, and her love of simple, effective routines. Over the years, her fans increasingly connected with her understated beauty aesthetic: clean, glazed, minimal.
Yet Hailey knew that to enter the crowded beauty market, she needed more than influence. She needed intention. She took courses, studied ingredients, spoke with chemists, and tested dozens of formulations. The goal was never to create a celebrity vanity project—it was to produce something real.
The Birth of Rhode: A Name, A Legacy
In June 2022, Rhode debuted to massive anticipation. Named after her middle name, the brand was both personal and symbolic—an homage to her identity and her family lineage. Launching with just three products, Rhode embraced restraint in an industry known for overwhelming choices. Each product was purposeful, science-backed, and designed to create Hailey’s signature glazed finish.
From the minimalist packaging to the meticulous formulation, Rhode was deliberate. And consumers felt it.
A Beauty Brand Goes Viral
Almost instantly, Rhode became a sensation. Social media amplified the brand’s ethos, with the “glazed donut skin” trend dominating feeds globally. The products sold out repeatedly, often within minutes. Hailey’s authenticity—her willingness to share her routines, her struggles with skin concerns, her behind-the-scenes process—resonated with millions.
But beyond the virality, Rhode’s success was rooted in trust. Users experienced real results, and the brand’s transparency fostered a loyal community.
Scaling Up: Rhode as a Movement
What began with a trio of essentials expanded thoughtfully. New lip treatments, blushes, and complexion-focused products followed. Hailey stayed deeply involved, from shade selections to campaign visuals. Her creative direction emphasized inclusivity, simplicity, and a fresh, youthful aesthetic.
Rhode grew not just as a brand, but as a cultural marker—representing a new era of beauty built on minimalism, skin barrier care, and playful luxury.
A Mogul in the Making
Hailey’s transition from model to entrepreneur was not a pivot—it was an evolution. Rhode proved that she was more than a face of campaigns; she was a brain behind a movement. The brand’s commercial success, critical acclaim, and cultural influence established Hailey as one of the most compelling young founders in the beauty landscape.
On her birthday, we celebrate not only Hailey Bieber the style icon, but Hailey Bieber the visionary—someone who turned her middle name into a modern beauty empire. The rise of Rhode is, ultimately, the rise of a woman who dared to build something lasting, intentional, and glowingly her own.
