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Since its surge in popularity during the global pandemic, TikTok has become one of the largest social media platforms, rivaling established players like Facebook and Instagram. Like its competitors, TikTok thrives on user engagement, and gaining likes and shares is crucial for content creators. The platform has become a breeding ground for emerging stars who achieve fame and, increasingly, fortune through their viral content.
As TikTok’s user base expands, achieving visibility and attracting new followers require strategic approaches. One of the most effective methods is leveraging hashtags. Hashtags on TikTok serve as metadata tags that categorize videos by content, helping users discover and engage with relevant content. They consist of a “#” symbol followed by a term referencing the video content, such as #halloween, #family, or #music.
Selecting appropriate hashtags is crucial for optimizing content for the TikTok algorithm and reaching the desired audience. Hashtags not only influence the algorithm but also allow users to subscribe to specific hashtags, increasing the chances of their videos being discovered even by users who don’t follow their account.
Some hashtags remain consistently popular and can be considered “evergreen.” Examples include #TikTok, #fyp, #foryoupage, #viral, #funny, #music, #fashion, #follow, #memes, #TikTok4fun, #ootd, #shopping, #dayinmylife, #rizz, and #dance. These evergreen tags can help maintain consistent visibility.
Additionally, TikTok features trending hashtags that vary based on current popular topics. Monitoring the Discover page can provide insights into trending hashtags at any given time. Currently trending hashtags include #fyp, #foryoupage, #tiktokchallenge, #duet, #trending, #comedy, #presents, #goodwill, #tiktoktrend, #winteroutfits, #featureme, #tiktokfamous, #repost, #viralvideos, #viralpost, #video, #foryou, #slowmo, #new, #funnyvideos, #pajamas, #artist, #fitness, #justforfun, #couplegoals, #beautyblogger, #music, #recipe, #DIY, #funny, #relationship, #tiktokcringe, #tiktokdance, #dancer, #dancelove, #dancechallenge, #5mincraft, #workout, #motivation, #lifestyle, #fashion, #ootd, #inspirational, #goal, #quotes, #behindthescenes, #weirdpets, and #memes.
In addition to these general hashtags, users in specific niches, such as self-help, food, or crafts, can leverage niche-specific hashtags to reach their target audience. For example, #myvoice, #talk, #inspirational, #edutok, #livemorechallenge, #motivation, #attraction, #dailymotivation, #mindfulness, and #learnontiktok cater to self-help content, while #myrecipe, #easyrecipe, #foodrecipe, #veganrecipe, #tiktokrecipe, #foodislove, #healthyfood, #newrecipe, and #videorecipe are relevant for food-related content.
Tips for effective hashtag use on TikTok include keeping captions brief, creating branded hashtags for brand recognition, and researching competitor hashtags to identify common denominators. Careful selection of relevant and specific hashtags contributes to enhanced visibility and engagement on TikTok.