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Reckitt has built not just a business model, but a cultural institution. By combining rigorous science, empathetic marketing, and a bold digital strategy, the company has elevated its adult products into a category of trust, empowerment, and global relevance.
LELO’s business model is a masterclass in category disruption. By merging the aesthetics of luxury, the intelligence of wellness, and the emotional pull of pleasure, LELO has built more than a brand, it has built a cultural shift.
Durex’s business model is a masterclass in how to thrive in a socially sensitive, regulation-heavy industry by championing innovation, education, and cultural intelligence. From product diversification and influencer marketing to omnichannel retail and social advocacy, Durex exemplifies a brand that’s not only selling protection but also trust, empowerment, and progress.