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Smile Makers is not just riding the wave of the sexual wellness boom, it’s helping to create it. By blending medical credibility, user-centric design, strategic distribution, and educational advocacy, the brand has built a business model that is both financially sustainable and socially transformative.
Durex’s business model is a masterclass in how to thrive in a socially sensitive, regulation-heavy industry by championing innovation, education, and cultural intelligence. From product diversification and influencer marketing to omnichannel retail and social advocacy, Durex exemplifies a brand that’s not only selling protection but also trust, empowerment, and progress.