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Lionsgate’s partnership with AI firm Runway aims to revolutionize content creation by training a generative model on the studio’s extensive film and TV library. This collaboration is expected to save Lionsgate significant costs and enhance filmmaking processes, despite ongoing legal challenges and recent box office disappointments.
The AI model, developed using Runway’s advanced video-generating technology, will be accessible to Lionsgate’s filmmakers, directors, and other creative professionals.
Runway’s API allows developers to integrate its video-generating models into various platforms. While the API features a prominent “Powered by Runway” banner, it also faces scrutiny over its use of potentially copyrighted training data.