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Why October weddings are outshining June ceremonies

October is becoming the most popular wedding month in America, surpassing June. From cooler weather to stunning fall foliage, couples are rethinking tradition and choosing autumn for their big day.

Why everyone’s talking about ‘cozy maximalism’ this fall

Cozy Maximalism is taking over design trends this fall, blending bold colors, layered textures, and nostalgic clutter into a warm aesthetic that feels like a hug for your home — and your mood.

Micro-styled consolation: Gen Z embraces ‘polished rock’ aesthetic

Gen Z’s latest micro-trend, the “Polished Rock” aesthetic, blends simplicity, serenity, and resilience—using stone-inspired textures and minimalism to reflect a deeper search for grounding in chaotic times.

Brands bet big on AI-first, personalized digital marketing

From chatbots to hyper-targeted ads, brands are going all-in on AI-first strategies. Personalized digital marketing is becoming the new standard for engaging customers in 2025’s attention economy.

Decor goes personal: The ‘thrifted revolution’ unfolds

From flea markets to Facebook Marketplace, the “Thrifted Revolution” is reshaping home décor. Gen Z and millennials embrace secondhand finds, prioritizing sustainability, creativity, and personality over mass-produced furniture and décor.

Inside TikTok’s Pucci Girl summer: The retro luxe trend taking over 2025

TikTok’s “Pucci Girl Summer” is redefining summer style—dominated by Emilio Pucci’s vivid swirls, lemon-yellow hues, and retro glam, embodying spirited maximalism and nostalgic jet-set energy for a more joyful, expressive wardrobe.

What the ‘Recession Core’ aesthetic really tells us about capitalism in 2025

Recession Core romanticizes struggle—thrift store fits, instant noodles, and shared apartments—as a lifestyle. But beneath its grainy charm lies a brutal truth: Gen Z isn’t choosing minimalism; they’re surviving it. This aesthetic isn’t rebellion. It’s resignation to capitalism’s collapse.

Wife at 20? Why the ‘tradwife’ trend feels more like a warning than a lifestyle

As Instagram floods with content glamorizing early marriage, homemaking, and tradwife ideals, Gen Z is left questioning: are these aesthetics empowering, ironic, or dangerous? Behind soft filters and clean kitchens lies a deeper tension between agency, identity, and internalized control.

The best of both worlds is back: Hannah Montana-core is summer’s most playful trend

Sequins, zebra print, butterfly clips, and pop-star delusion—Hannah Montana-core is Gen Z’s favorite aesthetic escape this summer. Equal parts Y2K nostalgia and chaotic rebellion, it’s not just a look—it’s a vibe, a mood, and a soft rebellion wrapped in glitter.