How The Dogist and Darren & Rexie Showcase Thriving Pet Influencer Business Models in the U.S.
The Dogist, founded by street photographer Elias Weiss Friedman, started as a passion project capturing candid dog portraits in New York City.
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The Dogist, founded by street photographer Elias Weiss Friedman, started as a passion project capturing candid dog portraits in New York City.
The Dogist has established a multi-faceted business model that appeals to both casual followers and dedicated pet enthusiasts.
The Dogist, founded by street photographer Elias Weiss Friedman, has grown from a simple Instagram feed to a multi-platform brand encompassing books, merchandise, and sponsored content.
The Dogist has partnered with brands like BarkBox and Dyson’s pet hair product line, demonstrating how its reputation for high-quality visuals creates premium advertising opportunities.
The Dogist began as a street photography project but evolved into a robust business model centred on premium content.
The Dogist began as a passion project in 2013, with Friedman walking the streets of New York City to photograph dogs in their natural, urban environments.
The Dogist and Phil E. Chinchilla operate in the same broad industry but target different niches and monetization tactics.
Additionally, The Dogist monetizes through sponsored campaigns with well-known pet food and lifestyle brands like Purina and Dyson, often integrating products into his signature candid dog portraits in a way that feels organic rather than forced.
Merchandise also plays a huge role, with an online shop offering apparel, calendars, and dog accessories—all shipped within the U.S. to meet local demand.
This shift toward authentic, purpose-driven engagement influences how both The Dogist and Norbert approach income generation, from sponsorships to book deals.
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