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Amazon adds PayPal as payment option to buy with Prime

Amazon’s Buy with Prime program now supports PayPal, allowing Prime members to use PayPal for checkouts on third-party sites. Starting next year, Prime benefits will automatically apply when linked with PayPal. Buy with Prime has seen significant growth, but challenges remain with inventory requirements.

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Infinite Reality and Google Cloud ink five-year strategic partnership to enhance immersive digital experiences

The collaboration between Infinite Reality and Google Cloud is poised to transform customer engagement through AI-powered 3D virtual worlds, immersive shopping experiences, and digital twins of sports and entertainment venues. Brands can leverage these tools to enhance customer service, boost monetization, and drive loyalty while accessing in-depth analytics on visitor interaction.

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