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The organisation offered standardized programs such as the Happiness Program, Sahaj Samadhi Meditation, and Sri Sri Yoga, all tailored to the U.S. consumer market.
Cohen also differentiates himself by adopting a product-first rather than platform-first mindset. While others build generic ecosystems in hopes that users will come, his projects tend to solve hyper-specific problems.
It was this mainstream visibility that catalyzed Weiss’s business model, not only by boosting book sales but by transforming him into a household name associated with gentle authority and emotional insight.
One of the lesser-explored components of Richard Bach’s business model is his precise targeting of niche emotional segments. Unlike generalist self-help books, Bach’s work appeals deeply to those in search of existential purpose—spiritual seekers, minimalists, aviation enthusiasts, and personal growth readers.
More than four decades since he first entered the public eye, the Bernie Siegel business model remains a vital case study in how alternative healing can become a durable revenue engine in the U.S. Motivational healthcare speaker circuits, book-based branding, and lifestyle commercialisation form the pillars of his long-term financial sustainability.
This was not an overnight transformation. Rather, Esther Hicks and her late husband Jerry Hicks laid down a methodical business foundation: developing an identifiable brand voice, creating scalable content formats, tapping into emerging distribution channels, and mastering the art of long-tail audience engagement.
A cornerstone of Ram Dass's posthumous digital legacy is the licensing of his voice, teachings, and written content. Meditation apps such as Calm, Insight Timer, and Headspace have featured his voice or referenced his philosophies, often through paid licensing deals or curated sessions.
By promoting businesses that nurture both internal and external value, Peter Russell’s USA strategy is not about rejecting capitalism; it’s about redefining it.
With a growing base of followers seeking structured paths to psychological relief, Byron Katie and her business team began crafting a model that was part spiritual pedagogy, part lifestyle brand—and wholly independent of clinical psychology's institutional boundaries.
Alex Grey’s business model is not dependent on a single income stream. Instead, it leverages multiple monetisation strategies that interlock to create a self-sustaining enterprise.
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