Taco Bell has officially entered dessert territory — and it’s doing it with a bang. The fast-food giant has dropped a brand-new treat that’s as unexpected as it is exciting: the Mountain Dew Baja Blast Pie. Launching nationwide on November 6, this limited-edition dessert is already making waves across social media, bringing together two of Taco Bell’s most iconic elements — its daring creativity and its fan-favorite Baja Blast flavor.
Originally teased during Taco Bell’s Live Más Live event in Las Vegas back in 2024, the Baja Blast Pie takes the electric blue-green soda flavor and turns it into a creamy, key lime-style pie that’s all about zesty sweetness and nostalgic refreshment. Imagine the citrus kick of Baja Blast fused with the smooth indulgence of a chilled dessert — a treat that’s visually vibrant and unmistakably Taco Bell.
Inside the Baja Blast Pie — A Dessert Built for Sharing (or Not)
The pie itself is a visual masterpiece, featuring a buttery graham cracker crust that supports the velvety Baja Blast-flavored filling. It’s topped with swirls of fluffy whipped cream that make it Instagram-worthy and impossible to resist. But here’s the kicker — the pie is sold whole, not by the slice, and comes with a $19.99 price tag. Available in-store only, this sweet showstopper is designed for sharing, especially at Friendsgiving tables where Taco Bell fans can unite over their mutual love for quirky food mashups.
For those craving something cooler, Taco Bell has also introduced the Baja Blast Pie Chiller, an exclusive frozen spin on the dessert that will be available at select Live Más Cafés in Southern California and Texas starting the same day. This blended beverage is made with a slice of the pie mixed with vanilla ice cream and topped with whipped cream and churro crunch. Available in 16-ounce ($4.19) and 20-ounce ($4.59) sizes, it’s basically a dessert and a drink rolled into one.
Baja Blast — From Cult Beverage to Culinary Icon
What started as a limited-edition beverage collaboration more than two decades ago has evolved into a full-blown cultural phenomenon. Baja Blast, first introduced in partnership with Mountain Dew, has become an integral part of the Taco Bell identity. Fans have turned it into a ritual — ordering the electric blue soda as a badge of Taco Bell loyalty.
Over the years, Taco Bell has expanded the flavor in creative ways, including Baja Blast Freezes, Gelato, Cinnamon Twists, and now the Baja Blast Pie. Earlier this year, the brand also launched Baja Blast Midnight, a darker, more mysterious take on the original flavor that permanently joined the menu in August.
Chief Marketing Officer Taylor Montgomery summed it up best when he said in August, “Baja Blast has consistently sparked creativity, defied expectations, and continues to be a cornerstone of the Taco Bell experience. Our fans made it iconic.”
A Slice of the Future — Taco Bell’s Sweet Strategy
Taco Bell’s latest move is more than just a dessert drop — it’s a glimpse into the future of experiential fast food. The chain is strategically blending nostalgia, exclusivity, and fandom to turn menu items into collectible cultural moments. Just like McDonald’s leveraged nostalgia with its Grimace Shake, Taco Bell is giving Baja Blast fans a new reason to celebrate — but with a distinctly adventurous twist.
Why This Baja Blast Dessert Could Become the Ultimate Friendsgiving Trend
In a year where food trends are more about emotional connection than indulgence, Taco Bell has nailed the brief. Friendsgiving has always been about comfort, chaos, and camaraderie — and what’s more fitting than a pie inspired by a soda that’s defined countless late-night Taco Bell runs?
The Baja Blast Pie perfectly blends the familiar with the unexpected, reminding fans that food can be both nostalgic and new. Whether you’re a die-hard Baja Blast loyalist or just looking for the ultimate conversation starter this holiday season, this dessert delivers.
So, grab your friends, your forks, and your cameras — because Taco Bell just made dessert history.
Source: Taco Bell press release, Live Más Live 2024 event coverage, and official product announcements (November 2025).
