Shay Mitchell has steadily expanded her presence beyond Hollywood by building an impressive business portfolio anchored by two fast-growing lifestyle brands, travel accessories company BÉIS and canned sparkling tequila label ONDA. According to company information shared by BÉIS, the brand has experienced 200 percent growth in its most recent fiscal year and is currently on pace to achieve similar results this fiscal year. The company, launched in 2018, was co-founded by Mitchell alongside Beach House Group, the California-based brand incubator known for helping develop notable consumer brands including Pattern, Florence by Mills, and Moon. While BÉIS has not publicly disclosed sales figures, the growth metrics indicate strong momentum for the stylish travel accessories company, which has positioned itself within the competitive travel essentials market through sleek design and practical functionality.
Mitchell’s entrepreneurial ambitions continued to expand in 2019 with the launch of ONDA, which she co-founded with Kelli Adams, Max Dworin, and Noah Gray. The beverage brand features blanco tequila sourced from a woman-owned distillery in Jalisco, adding a distinctive sourcing element to its identity. According to data reported by Crunchbase, ONDA raised $12.5 million in a Series B funding round in June 2022, marking a significant milestone for the company’s expansion efforts. In reflecting on what inspired her to launch her own businesses, Mitchell shared in a statement that her decision was driven by recognizing untapped opportunities and feeling a persistent sense that products in these spaces could be executed more effectively. That philosophy appears to have shaped both ventures, reflecting a business approach rooted in identifying market gaps and creating consumer-focused solutions.
Inside Shay Mitchell’s Entrepreneurial Vision Behind BÉIS Travel Accessories and ONDA Tequila
Mitchell, widely recognized for her acting work including Dollface and her producing role on The Cleaning Lady, has demonstrated how celebrity entrepreneurship can extend beyond endorsement into active brand-building. Information cited in this report comes from company statements provided by BÉIS and funding data reported by Crunchbase. Her work with BÉIS and ONDA highlights a thoughtful expansion into consumer goods, underscoring how strategic partnerships and clearly defined product positioning continue to shape her growing business footprint.