SEVENTEEN has roared back into the spotlight with their fifth studio album HAPPY BURSTDAY, making an unforgettable mark on the K-pop landscape. Released on May 26 at 6 p.m. KST, the album not only delivered on its hype but completely redefined success benchmarks for 2025. Dominating the charts and energizing fans worldwide, SEVENTEEN has now claimed the title for the highest first-week album sales of the year, setting a standard that’s hard to beat.
The numbers speak volumes. HAPPY BURSTDAY sold a jaw-dropping 2.52 million copies in just seven days, becoming the first album this year to cross the 2 million mark within a single week. This milestone cements SEVENTEEN’s grip on the industry, driven by their strong global following and the unwavering loyalty of CARATs. The anticipation that had been building exploded into record-breaking sales from day one, with the album moving over 2.26 million units in the first 24 hours alone, according to Hanteo Chart. This feat shattered all previous day-one sales records for 2025 and proved just how immense the buzz around their comeback truly was.
Critics have echoed fans’ praise, highlighting the album’s blend of musical experimentation and depth. HAPPY BURSTDAY pushes genre boundaries while remaining true to SEVENTEEN’s dynamic style. The members’ personal involvement in songwriting and production is evident throughout, as the album moves confidently between bold anthems and introspective moments. Their artistry feels elevated, more mature yet still bursting with the energy that defines their sound.
The commercial success is backed by viral celebration. Across social media, CARATs have been creating waves with their reactions, theories, lyric breakdowns, and streaming parties. From TikTok edits to fan art and global Twitter trends, the pride in SEVENTEEN’s success is everywhere. This release is more than just an album—it’s a cultural moment for fans who’ve stood by the group’s side since the beginning.
Adding to the excitement, SEVENTEEN has launched a new variety series NANA bnb with SEVENTEEN, which premiered on June 2. Helmed by the legendary PD Na Young Seok, the show offers fans a more personal view of the members as they explore new locations, engage in spontaneous adventures, and show off their trademark humor and camaraderie. It promises to be yet another hit, offering fans even more to look forward to in this already milestone-packed era.
In all, HAPPY BURSTDAY has cemented SEVENTEEN’s status as not just chart-toppers but cultural icons, blending record-setting sales with heartfelt artistry and engaging fan content. 2025 may have just reached its peak in K-pop history, and SEVENTEEN is leading the charge.