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In a surprising move, Florida Governor Ron DeSantis has strategically shifted his presidential campaign away from New Hampshire merely six days before the state’s crucial Republican primary, signaling potential challenges in his pursuit of the 2024 GOP nomination. The adjustments come in the aftermath of his distant second-place finish to Donald Trump in Iowa, underscoring the evolving dynamics of the Republican nomination race.
DeSantis, while not entirely neglecting New Hampshire, has opted to redirect the majority of his campaign staff to South Carolina, the home state of rival Nikki Haley, whose primary is scheduled just over a month away. This tactical maneuver, as disclosed by senior campaign officials speaking anonymously to The Associated Press, reflects the governor’s recalibration of resources to strengthen his position in the upcoming contests.
Simultaneously, the super PAC supporting DeSantis, “Never Back Down,” has executed another round of layoffs, transferring some Iowa staffers to early primary states and retaining an undisclosed number until the end of January. This strategic shift illuminates DeSantis’ challenges following Trump’s resounding victory in Iowa and the growing pressure of a competitive field.
Former President Trump, who set high expectations for himself in New Hampshire, acknowledged the state’s more moderate electorate but expressed optimism about his performance there. Meanwhile, DeSantis’ move away from New Hampshire drew sharp remarks from Trump’s spokesperson and subtle jabs from Haley’s campaign, highlighting the competitive atmosphere within the GOP.
As DeSantis readjusts his focus to South Carolina, his team aims to exploit perceived vulnerabilities in Haley’s home state. The calculated risk positions DeSantis as a potential Trump alternative, should Haley face setbacks in the February 24 primary. With Super Tuesday looming on March 5, the Florida governor navigates a challenging path, seeking to regain momentum in the dynamic landscape of the Republican presidential race.
While DeSantis returns to Florida before resuming campaign activities in New Hampshire and South Carolina, the strategic shifts underscore the fluid nature of the 2024 GOP nomination race and the intricate calculations candidates must make to stay competitive.