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Pop Culture Group Co Ltd (NASDAQ: CPOP) shares climbed 3.8% on Thursday following the company’s announcement of a new strategic partnership with Xiamen Fu Xiang Culture Communication Co., Ltd. The collaboration marks a significant step in advancing youth-oriented cultural exchange between mainland China and Taiwan through the creation of a new Two Sides Greater Bay Area Hualiu Music, Film, and Television Cultural Center in Xiamen.
The planned cultural center will serve as a comprehensive platform for cross-strait collaboration, integrating cultural tourism, performing arts, education, and film production. The goal is to foster deeper cultural connections and provide young people from both sides of the Taiwan Strait with opportunities to interact, collaborate, and innovate together.
Under the agreement, Pop Culture Group will leverage its expertise in Hualiu culture a movement emphasizing Chinese pop aesthetics and entertainment — as well as its strong content production capabilities and extensive market channels. Meanwhile, Fu Xiang Culture will contribute its regional influence and experience in promoting cross-strait cultural relations.
In a joint statement, representatives from both companies expressed optimism about the project’s impact:
“We expect that this cooperation will not only create a trendy playground where youth from both sides of the strait can ‘play together,’ but also become an incubator where they can ‘create together’ and a propeller for them to ‘pursue careers together.’”
The envisioned cultural center aims to establish an audio-visual industry base that acts as both a creative hub and a bridge for cultural integration between Taiwan and mainland China. Beyond its commercial potential, the initiative is designed as a social and cultural effort, promoting dialogue, shared creativity, and mutual understanding among younger generations.
Pop Culture Group, which trades on the Nasdaq under the ticker CPOP, is known for its focus on Chinese youth culture, urban entertainment, and event organization. The latest partnership underscores the company’s strategy of expanding its influence in the broader cultural ecosystem while contributing to cross-strait exchange initiatives.
With the stock’s modest rise reflecting positive investor sentiment, market watchers suggest that the collaboration could enhance CPOP’s brand visibility and open new growth avenues in the fast-evolving Chinese entertainment and cultural tourism sectors.