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Media analytics firm Ormax Media has announced the appointment of Sanket Kulkarni as the head of business development for its theatrical vertical. Kulkarni, who brings a wealth of experience from his tenure at ZEE5 and Sony LIV, started his career at Ormax Media in 2014.
In his new capacity, Kulkarni and his team will collaborate closely with film studios, production houses, and marketing agencies, focusing on content, marketing strategies, and overall business strategy, according to an official statement. Shailesh Kapoor, Founder-CEO of Ormax Media, expressed enthusiasm about Kulkarni’s inclusion in the leadership team, highlighting his diverse industry experience and passion for cinema.
Kulkarni himself commented on the evolving landscape of the Indian film industry post-pandemic, emphasizing the need for audience insights and analytics to inform strategic decisions. He noted that Ormax Media, with its extensive data repository and audience understanding, is well-positioned to contribute significantly to the growth of the Indian film business in the coming years. Kulkarni expressed his eagerness to collaborate with industry experts to make audience-centric decisions that shape the future of the sector.