Caitlyn Jenner takes the internet by storm again, in case it’s been long since the A-lister has last crossed your mind (and feed). However, this time, it’s not about some unexpected appearance on a series like “To Sardines and Back” or a feature with ex-wife and the Kardashians. Clearly, this is not about her political preferences or endorsement of cereal boxes either, since things like these are already visible on her online social media accounts. If you know a thing or two about the celebrity, you probably know the fact that she won the first gold medal 48 years ago, representing the U.S. during its 200-year celebration at the Montreal Olympics. However, despite her tumultuous life, she’s always ensured fans that she remains as committed as a public figure as possible when it comes to keeping audiences posted.
Now, what you’re about to find out doesn’t seem to be the topic of the heavyweight’s Instagram posts. Indeed, it’s left to the audience to find out, which is why we’re presenting you with the celebrity’s latest foray into the digital world, blockchain, and crypto. A-listers’ dives into this revolutionary industry shouldn’t wow anyone, for celebrities have long dipped their toes in the crypto waters, many of whom did it for their financial profits. The latest crypto rally saw bigwig crypto prices explode, while others, like the Ethereum price USD, remain affordable for anyone looking to ride the wave without buying high.
With this being said, are you ready to discover more about the olympian’s engagement with web3, crypto, and everything techy?
Sustained efforts to bring fans and the future’s tech closer
In an effort to bring the digital world to fans and followers, Caitlyn Jenner, mostly known for her 1976 Olympic success, demonstrated how committed she is to making forays into this realm more than two years ago. She disclosed she’d be recreating the gold medal received that year into the digital realm under the form of NFTs.
The gold medalist launched her own token last year in May, soon after the news of her venture went public and viral a few months before the debut. The Jenner token grossed over a $40MN market cap against skyrocketing media awareness in spoof statements, counter-claims of deepfakes, and double-dealing.
TMZ Sports disclosed that the A-lister, who has long been working on the project, has joined forces with her dev team specializing in Web3 to build the real-life asset non-fungible token. This undertaking pays tribute to her global record-breaking performance, enabling those of interest to buy a share of the medal via their tokens. Buyers will obtain a “deed” associated with the non-fungible token readily available on the blockchain.
It’s essential to mention that an auction introduced a new development into the digital world and must not be mistaken for abandoning the artist’s priceless medal. Instead, the star offered a one-of-a-kind occasion for admirers and collectors to share the achievement of this milestone.
An act of celebration
One of the most random and saddening coincidences is that the auction’s unfolding coincided with Jenner’s profound and expressed discontentment with this year’s Paris Games. The businesswoman chose not to hide her disappointment, which served as background for the public sale and strengthened her commitment to emphasizing the revolutionizing nature of the technology supporting the fractionalized non-fungible token sale.
Given the star’s admiration for the globally famous and culturally rich Paris Olympics, the world can expect more such undertakings from the star and her Web3 development crew.
Stars used to walk the web3 path
Notably, Caitlyn is not the only star who ventured into the blockchain, NFT, and all other sorts, releasing artifacts connected to them that were later sold for fortunes. Celebrities have long been involved in this area, whether by releasing collections like the CryptoPunk NFT one under Snoop Dog’s name, endorsing digital artifacts as Christian Ronaldo did, or other more-or-less known star-studded undertakings. Examples can go as far as SimWin Sports, which sold notable sports franchises in the form of NFTs in 2022, involving other celebrities in the initiative, including Nick Carter.
An example of gratitude
This blockchain move is just another example of how deep the star can foray into the digital realm. Caitlyn released her own crypto earlier this year and grossed a fortune, overtaking Iggy Azalea’s token and paving the path for other such developments. The former celebrity launched a similar project around the same date, earning around $40MN. Via this auction, Jenner isn’t just rejoicing over her past triumphs but also inviting interested parties to partake in the celebration, all in a revolutionary way.
This sale demonstrates how the Golden Medalist embraces the future and provides new means to bridge the gap between a page of the Olympic history and collectors and fans.
2,381 SOL in only four days
Expectedly, all the celebrity’s efforts weren’t in vain. The spike in star-backed tokens powered by meme coins’ frenzy has divided the community. A great example is the meme coin that set the market ablaze, namely the JENNER token. The luminary released twelve meme coins on Ethereum’s competitor, Solana, within only four days. The launch brought in around $405K, the fiat money equivalent of the 2,381 SOL sold.
The celeb’s tactic didn’t exclude releasing tokens such as JENNER, purchasing massive amounts, and then rapidly ditching them to ensure an ROI. For example, Jenner acquired 44.56MN JENNER tokens at the price of 1.3 SOL, following to trade them for the astronomically higher amount of 253 SOL. The profits made revolving around 252 SOL equivalated to no less than $43K.
Wrapping it all up
Summarizing, Caitlyn Jenner’s idea to list parts of her triumph seized in 1976 at the Olympics for sale to bring enthusiasts closer to the technology of the future through memorable ways discloses how stars can be future-oriented while encouraging history learning.
Even if the auction’s debut coincided with her expressing disappointment concerning the Olympic Games in Paris this year, she offers an unmatched opportunity for buffs to celebrate the Olympic track records in new and unique ways. The initiative strives to rekindle the spirit of the long-gone, unparalleled era, emphasizing her continuous involvement in the digital realm and her efforts to bridge the gap between fans and future technology. This further emphasizes her role in driving tech and cultural enrichment and repositions her as a forward-looking personality in technology and sports.
