The legal tensions between NewJeans and their agency ADOR continue to deepen, but amidst the courtroom drama, the members found a gentle way to connect with their fans—through a quietly emotional post that many believe spoke volumes.
A post that spoke from the heart
On June 4, just a day before their pivotal court hearing, NewJeans shared a short but deeply meaningful message on their independent social media account. The caption read, “I read your letters yesterday, and they made me feel so good. I started to miss you. So I just came.”
The message was paired with a photo of a playful hand pose forming the shape of a cat’s head—a trending gesture online, often used to express softness and warmth. While the tone appeared casual, fans immediately picked up on the emotional weight behind the timing and choice of words.
Shared just before facing the court again
What made the post even more poignant was its timing. It landed just hours before NewJeans was due to appear in court for their second hearing with ADOR on June 5. The group is currently entangled in a legal battle over the validity of their exclusive contract, and their future in the industry remains uncertain.
The origins of the dispute
Tensions first came to light in November 2024, when NewJeans made a bold move—hosting an emergency press conference to announce their decision to sever ties with ADOR. They cited repeated breaches of trust and mismanagement. In response, they introduced a new identity for themselves: NJZ, under which they began handling promotions independently.
ADOR, however, refuted the accusations and filed a countersuit, arguing that the group remained legally bound to their original contract. According to the agency, an alleged breach doesn’t equate to a lawful termination of the agreement.
What happened in the first hearing
In the initial court session, NewJeans maintained that their trust in ADOR had been completely destroyed, making reconciliation impossible. However, the court granted a temporary injunction in favor of the agency, barring the group from continuing activities under NJZ until a final ruling is made. This injunction also included limitations on new music releases, ad appearances, and other self-directed promotional efforts.
A quiet message, but a powerful one
The June 4 post, in many ways, felt like a comforting whisper to fans amid the loud, ongoing legal storm. It reassured supporters that the group sees their love and encouragement—even when they’re forced into silence elsewhere.
In times like these, where control over their public activities is limited, a small gesture like this becomes a powerful expression of presence, gratitude, and resilience. It reminded fans that despite the challenges, the bond between NewJeans and their fandom remains steady—and heartfelt.