Instagram has introduced new tools that allow users to customise how Reels are recommended in their feeds. This update marks an important step in giving users greater influence over the content they see, while also improving the overall relevance of short-form videos. As Reels continue to dominate time spent on the platform, these controls are designed to enhance user satisfaction and engagement.
By offering clearer feedback options, Instagram aims to refine content discovery without overwhelming users with complex settings.
What the new Reels algorithm controls include
The updated Reels controls allow users to indicate preferences more directly. Options such as showing more or less of certain types of content help the platform understand individual interests. Users can also manage recommendations by interacting with Reels they enjoy or choosing to hide content that does not align with their preferences.
These signals are used to fine-tune future recommendations, ensuring that Reels feel more personalised over time. The goal is to make content discovery intuitive while maintaining a diverse range of videos within each feed.
How user control improves the Instagram experience
Greater transparency around content recommendations helps users feel more comfortable spending time on the platform. When users have a sense of control, they are more likely to engage positively with content and explore new creators.
For many users, Reels represent a primary way to discover trends, entertainment and information. Customisation tools help ensure that this discovery process remains enjoyable and relevant, reducing frustration and repetitive content.
What this means for creators on Instagram
For creators, increased user control highlights the importance of relevance and quality. Content that genuinely resonates with audiences is more likely to be surfaced, while repetitive or low-value videos may see reduced reach.
This encourages creators to focus on originality, clear messaging and audience understanding. By aligning content with viewer interests, creators can build stronger connections and improve long-term engagement rather than relying on short-lived trends alone.
Impact on brands and content strategies
Brands using Instagram Reels will need to pay closer attention to audience preferences. With users actively shaping their feeds, content that feels intrusive or irrelevant is less likely to perform well. In contrast, informative and entertaining Reels that match user interests can achieve stronger visibility.
This shift supports a more balanced advertising environment, where relevance and creativity play a larger role in content performance.
What this update suggests about Instagram’s future
Instagram’s move towards greater algorithm transparency reflects a broader trend across social platforms. Users increasingly expect control over their digital experiences, and platforms are responding by offering clearer tools and feedback options.
As these Reels customisation features continue to evolve, they are likely to shape how content is created, shared and discovered. For users, creators and brands alike, this change reinforces the importance of meaningful, relevant content within Instagram’s short-form video ecosystem.
