In today’s world, where celebrities often connect with fans through real-time apps instead of traditional fan meetings or red carpet events, actor Lee Dong Wook has been one of the stars who embraced this change. He’s been using a paid fan communication app called Bubble, which is meant to give fans a more personal and direct way to hear from him. But lately, things haven’t gone as expected — and the actor is now dealing with a surprising issue: unkind messages from some of the very people who pay to follow him.
Lee Dong Wook recently opened up about the strange experience. Through the app itself, he calmly talked about how some subscribers have asked him to stop sending messages, saying they find them annoying or disruptive, especially while they’re at work. He didn’t get angry or defensive, but instead shared that he’s genuinely curious about why someone would join a fan platform only to complain about receiving messages from the person they’re there for.
He pointed out how confusing it is — if someone doesn’t want messages, they can simply unsubscribe, turn off notifications, or even delete the app. He wasn’t being sarcastic; it was more like he was honestly trying to understand what goes through the minds of people who pay for access but don’t want interaction. He even added, with a small laugh, that he’d love to see their expressions while typing those comments.
Despite this odd situation, Lee said he usually doesn’t let negative messages get to him. Still, he notices them every time he logs in and wonders why certain users keep showing up just to leave rude or dismissive remarks. What makes it more ironic is that these people are still technically supporting him financially, since they pay for a subscription. He jokingly said that from a money point of view, it’s still a win — even if the messages are unkind.
He ended his thoughts on a lighter note, moving on to ask fans what he should eat for dinner. That shift in tone showed that while the issue bothered him enough to talk about, he wasn’t going to let it ruin his mood.
Lee Dong Wook’s comments have now sparked wider discussions online. Many people are talking about the strange trend of “anti-fans” — people who dislike a celebrity but still pay to access them, just to criticize them directly. Some think these users are just looking for attention, while others believe they may be trying to get a reaction out of the celebrity. Either way, it’s a sign that even in spaces meant for connection and support, negativity can still find its way in — and celebrities, like anyone else, are left trying to make sense of it.