Image Credits: YouTube
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Kanye West’s latest music video has sparked widespread criticism from fans and critics alike. The video for “Bomb,” a track from his ¥$ duo project with Ty Dolla Sign, features appearances by his daughters North West, 11, and Chicago West, 6. Released as part of the duo’s poorly received Vultures 2 album in August, the song has now reignited controversy with its new visuals.
The video, set in a dystopian desert, depicts North and Chicago piloting Mad Max-style vehicles while pursued by cartoonish monsters. Fans quickly questioned whether the children were ever filmed for the project, as many speculated the video relied heavily on artificial intelligence. Despite the digital ambiguity, online commenters did not hold back their disdain, criticizing both the song and the decision to feature the young girls.
The backlash intensified after Kim Kardashian, West’s ex-wife, promoted the video on her Instagram. Kardashian recently described herself as a “single parent” due to West’s alleged prolonged absence from his children’s lives. The promotional post led to further criticism, with some accusing the parents of exploiting their children for publicity.
Fans on social media were quick to call out not just the song but also the young kids who were put in the video, some called them “nepo kids” as well.
While West is no stranger to controversy, the probable use of AI and the involvement of his daughters in the polarizing project have added a new layer to the ongoing discourse surrounding his artistry and personal choices. For many, the video for “Bomb” serves as another misstep in a career once celebrated for its innovation.