Katy Perry is continuing to build an impressive presence in the consumer business world, balancing her entertainment career with a growing focus on entrepreneurship. According to details shared through company announcements and published industry coverage, Perry has steadily expanded her involvement in wellness and lifestyle ventures, demonstrating a strategic approach to business development. Her investment track record includes joining a group of investors alongside Orlando Bloom in acquiring Bragg Live Food Products in 2019, adding a major wellness brand to her portfolio.
Her latest entrepreneurial move came in January when she co-founded De Soi with master distiller Morgan McLachlan. The non-alcoholic sparkling apéritif line was created in response to what Perry described as a growing interest in alcohol-free beverage alternatives. Crafted with natural adaptogens including reishi mushrooms and ashwagandha, along with fruit juices and botanicals, the collection launched with three flavors designed to offer a sophisticated social-drinking alternative. The company marked a major milestone in July after announcing $4 million in seed funding led by Willow Growth and Creative Artists Agency, further strengthening its market position. De Soi products are now available across 41 states and in more than 200 retail locations, underscoring its early momentum in the expanding non-alcoholic beverage sector.
How Katy Perry’s Entrepreneurial Vision Is Shaping Lifestyle and Fashion Markets
Perry has also revisited the fashion space with renewed energy through the relaunch of Katy Perry Collections. After taking a hiatus, she fully bought back the footwear line and reintroduced it for spring 2022. First launched in 2017, the brand showcases the playful, whimsical aesthetic closely associated with Perry’s public persona. She noted that the Laterr heel has become one of the standout sellers, reflecting what she described as an architectural interpretation of the classic kitten heel and signaling consumer readiness for more expressive fashion choices.
Speaking about her broader approach to entrepreneurship in published statements, Perry explained that she often views life through an entrepreneurial lens, weighing risk against reward while balancing creativity with consumer appeal. She also shared that she enjoys learning the operational side of running a consumer packaged goods business. Looking ahead, Perry outlined long-term goals for both ventures, stating that she hopes Katy Perry Collections will continue increasing sustainability while remaining a trusted source for affordable statement pieces, and that De Soi will establish itself among the top five leaders in the non-alcoholic beverage space. The information is based on official company announcements and published industry interviews detailing her recent business developments.