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The Korean Business Research Institute has released the brand reputation rankings for K-pop idols for July 2025, and the results highlight who captured the most attention over the past month. These rankings are calculated using a mix of media coverage, fan participation, online interactions, and community engagement. For this round, the institute analyzed data on 1,730 idols collected from June 23 to July 23, giving a clear picture of who dominated public interest.
At number one once again is BTS’ Jimin. He recorded a brand reputation index of 8,183,409, which marks a 17.16 percent rise from June. His name remains strong across music, social media, and fan communities. Keyword analysis linked him with phrases such as “Who,” “cake fairy,” and “ARMY,” while descriptive words like “unparalleled,” “unchanging,” and “unrivaled” were also attached to him. His positivity rating reached 94.05 percent, showing just how favorable public sentiment is toward him.
In second place is BIGBANG’s G-Dragon, who made a powerful return to the spotlight thanks to buzz surrounding his concert tour. His brand reputation score climbed to 6,056,259, an increase of 8.39 percent from the previous month.
BLACKPINK’s Rosé took third place with a score of 5,780,067, up by 10.98 percent. Her rise is attributed to her public appearances, her involvement in BLACKPINK’s DEADLINE tour, and her active communication with fans.
Fourth place went to BTS’ Jungkook, who held steady with a score of 5,131,314. Close behind him in fifth place was BLACKPINK’s Jennie with 5,080,586.
IVE’s Jang Wonyoung placed sixth, continuing to show strong popularity among the younger generation. The rest of BTS — SUGA, Jin, J-Hope, RM, and V — all secured spots within the top 15, while BLACKPINK had all four members, Rosé, Jennie, Lisa, and Jisoo, land within the top 10.
The July rankings reaffirm the staying power of BTS and BLACKPINK as global leaders of K-pop, while also underscoring G-Dragon’s enduring influence as an industry legend. Would you like me to rewrite this in a shorter news blurb style so it reads more like a quick headline piece?