Taylor Swift is famous for dropping little hidden clues—called easter eggs—about her career or personal life. Her fans, known as Swifties, are always on high alert trying to decode any tiny hint she shares online or in her work.
Right now, fans think they might have cracked a secret about a big announcement Taylor could make during the upcoming American Music Awards (AMAs) happening on May 26.
Here’s why: When people checked out her online store, they noticed something interesting. The store menu has four main sections—Apparel, Music, Accessories, and Sale. If you look at the first letters of each word, it spells “AMAs,” which seems like a clever nod to the awards show.
Also, her website currently has exactly 12 items on sale at a 26% discount. Fans think these numbers mean something too. Since Taylor has released 11 studio albums so far, the number 12 might hint at a brand-new album coming. And the number 26 matches the date of the awards show itself.
Another clue fans noticed is that Taylor Nation, her official team, reshared a fan’s post on X (formerly Twitter) encouraging people to vote for Taylor, who is nominated in six AMA categories this year. The caption from Taylor Nation included a cryptic message where the capital letters again spelled out “AMAs.”
Some fans are buzzing that Taylor might announce her next album or possibly a re-release of her Reputation album in the much-anticipated “Taylor’s Version” style. One fan excitedly wrote, “TAYLOR SIGHTING AND HER WEBSITE SPELLING OUT AMAS ouuuuuuu REP TV NATION WE ARE SO BACKKKKKK.”
But there’s another angle people are talking about: her boyfriend, NFL star Travis Kelce. Just recently, he made waves at the Amazon Upfronts 2025 event by wearing a blue T-shirt with a big wedding cake print on it. Naturally, fans are wondering if that’s a subtle hint that a wedding might be coming soon.
For now, nothing is confirmed. Taylor or her team haven’t officially announced anything about a new album, re-release, or wedding plans. So, the best Swifties can do is keep watching closely and wait for the big reveal at the AMAs on May 26.
