Positioned as the 4th most popular soda brand in the United States, Dr. Pepper holds its ground between Diet Coke and regular Mountain Dew. With over a century of production under its belt, this iconic beverage has firmly established itself as a leading player in the global soft drink market.
Boasting a loyal fanbase that turns to Dr. Pepper for everything from a refreshing pick-me-up to a flavorful addition to barbecue recipes, the soda has ingrained itself into the fabric of American households. However, recent rumors swirling about the potential discontinuation of Dr. Pepper have sparked widespread concern among consumers.
Despite these rumors, Dr. Pepper is not facing discontinuation. Garnering sales of approximately 632 million cases annually, the soda remains a staple choice for many. While its revenue may pale in comparison to industry giants like Coca-Cola, which rakes in around $32 billion per year, discontinuing Dr. Pepper would be a bold and unlikely move for its manufacturer.
The rumor of Dr. Pepper’s discontinuation originated on TikTok, causing a frenzy of reactions ranging from outrage to joy among users. Particularly in Texas, where the soda was originally manufactured in Waco, Dr. Pepper holds a special place in the hearts of residents. In fact, Texans consume a remarkable amount of the beverage, with statistics showing that every individual in the state consumes approximately one can of Dr. Pepper every three days.
Despite denials from Dr. Pepper on social media platforms like TikTok and X (formerly Twitter), the rumor has persisted and spread rapidly. While the exact source of the rumor remains unclear, one thing is certain: Dr. Pepper is here to stay. An official spokesperson for the company reassured consumers that there are no plans to discontinue the beloved soda, emphasizing that “These 23 flavors are 4 life.”