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Apple is gearing up to revolutionize its AI capabilities with the forthcoming iOS 18, and the latest insights suggest a significant departure from the approaches taken by Samsung and Google Pixel devices.
Reported by Bloomberg’s trusted Apple expert, Mark Gurman, Apple’s upcoming generative AI features will be powered by a proprietary large language model (LLM) running entirely on-device. This marks a departure from cloud-based solutions, prioritizing speed and privacy. While Apple’s on-device LLM may not match the raw power of cloud-based rivals like Galaxy AI, it offers faster response times and enhanced privacy by eliminating the need for an internet connection.
To address potential limitations, Gurman suggests that Apple may augment its LLM by licensing technology from Google and other AI service providers. Previous reports indicate ongoing negotiations between Apple and Google to license Google Gemini for specific iOS 18 features, suggesting a collaborative approach to enhance Apple’s AI capabilities.
Emphasizing style, simplicity, and security, Apple is poised to market its AI features as reliable tools that seamlessly integrate into users’ daily lives. While specifics are still under wraps, significant AI-based improvements are expected across Siri, Messages, Apple Music, and Pages. Siri, in particular, is rumored to leverage generative AI to comprehend vocal requests and contextual nuances, potentially elevating its utility across various Apple devices, including iPhones, iPads, MacBooks, and the anticipated HomePod with a touchscreen.
Anticipation is building for WWDC 2024, where Apple is expected to unveil its suite of AI features, offering a glimpse into how the iPhone 16, iPhone 16 Pro Max, and other iOS 18-compatible devices will challenge the current market leaders in the AI arena.