Hyeri, once best known as a bright idol from Girl’s Day and a beloved actress in Reply 1988, is now turning heads for an entirely different reason—her sharp instincts and strategic moves in Seoul’s real estate scene. Quietly, yet impressively, she has become a serious investor, making waves in the highly competitive and expensive Gangnam district. As of 2025, her real estate portfolio includes two high-value buildings located in Samseong-dong and Yeoksam-dong, with combined investments surpassing 12 billion KRW, or roughly 8.8 million USD.
Her first big step into property was in August 2022, when she acquired a multi-family residence in Samseong-dong through a family-run corporation. Positioned near major subway lines and in a district renowned for high demand, the location alone underscored her eye for long-term potential. Rather than settling for rental income from the existing structure, Hyeri went all in—demolishing the building and pouring resources into a complete rebuild. The result: a sleek, modern complex with six above-ground floors and two basement levels. Between the land price, construction, and legal fees, her total investment is estimated at 10.7 billion KRW. Now actively seeking high-end tenants, she’s offering leases with deposits of 400 million KRW and monthly rent of 30 million KRW. Experts believe that if she chooses to sell within three years, she stands to gain over 3 billion KRW in profit.
Hyeri’s investment strategy has clearly been deliberate and calculated, as shown again in her Yeoksam-dong acquisition in December 2020. Purchased for 4.39 billion KRW, this building was also torn down and replaced with a new, more lucrative structure. Real estate professionals estimate the current market value at over 10 billion KRW—doubling her initial investment and setting her up for another 3 billion KRW in potential gains. Her use of trust contracts and corporate ownership frameworks aligns with practices commonly used by experienced investors to enhance financing options and reduce upfront financial risks.
All of this paints a picture of Hyeri not just as a successful entertainer, but as a savvy businesswoman with a sharp sense of timing and value. While many stars dabble in property, few have shown this level of foresight, scale, and follow-through. These moves also reflect her long-term mindset—she’s building not only financial wealth, but also long-term security and influence in one of the world’s most volatile markets.
Beyond her real estate success, Hyeri remains active on screen. Her recent appearance in the 2025 drama Friendly Rivalry is once again reminding audiences of her versatility and star power. With her name commanding respect both in entertainment and now in business, Hyeri is proving she’s far more than just a K-pop idol-turned-actress—she’s becoming a force to watch in South Korea’s real estate and cultural arenas alike.
