Shane Feldman is widely recognized in the United States as a leading youth marketing entrepreneur who built a data-driven business around understanding how Gen Z and Millennials think, buy, and engage online. As the founder and CEO of Count Me In (CMI), Feldman has transformed youth insights into a repeatable, high-margin business model that serves major American brands, media companies, and institutions seeking authentic connections with younger audiences.
Shane Feldman’s Core Business Company: Count Me In (CMI)
Founded in Los Angeles, Count Me In (CMI) operates as a youth culture intelligence and strategy firm. The company’s value proposition is highly specific: it provides brands with real-time access to youth perspectives through proprietary communities, surveys, trend analysis, and strategic consulting. Rather than guessing what Gen Z wants, CMI monetizes certainty.
CMI’s client base includes U.S.-based consumer brands, entertainment companies, and organizations that need fast, actionable insights before launching campaigns, products, or digital experiences. This positioning allows the company to command premium consulting fees while maintaining strong margins.
Primary Revenue Streams and Monetization Strategy
Youth Insights and Research Programs
A significant portion of Shane Feldman’s income flows through CMI’s paid research engagements. Brands pay for custom studies, focus groups, and longitudinal surveys that tap into CMI’s youth network. These engagements are priced as project-based contracts or recurring research retainers, creating predictable revenue.
Strategic Consulting and Advisory Services
CMI also generates income through strategy consulting, where Feldman and his team advise companies on messaging, product-market fit, social media positioning, and youth-centric brand strategy. These services are typically sold to U.S. companies at enterprise-level pricing, especially for multi-month advisory relationships.
Speaking Engagements and Corporate Workshops
Shane Feldman is a sought-after keynote speaker in the United States, particularly for conferences focused on marketing, innovation, education, and leadership. Brands and organizations pay premium speaker fees for Feldman’s presentations, which often convert into follow-up consulting or research contracts—creating a strong top-of-funnel monetization loop.
Media, Partnerships, and Intellectual Capital
Feldman’s thought leadership content—distributed through podcasts, panels, and digital media—functions as a lead-generation engine rather than ad-driven content. Strategic partnerships with media outlets and institutions further extend CMI’s reach, reinforcing brand authority and driving inbound business.
Content Style and Thought Leadership Approach
Shane Feldman’s content is analytical yet upbeat. He avoids trend-chasing and instead focuses on data-backed storytelling. His speaking and digital content are structured around real insights from young consumers, presented in clear, accessible language that resonates with both teens and corporate decision-makers.
Visually, his content leans professional and modern, often using charts, short video clips, and concise narratives. This reinforces credibility and positions Feldman as a trusted interpreter between youth culture and corporate America.
Why Shane Feldman’s Business Model Works in the U.S. Market
Feldman’s monetization strategy succeeds because it solves a costly problem for U.S. brands: misreading youth culture. By packaging insight as a service—rather than selling attention—Shane Feldman and Count Me In have built a scalable, defensible business rooted in expertise, data, and long-term client relationships.
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