A new study from Microsoft shows how deeply AI has become part of daily life. It looked at more than 37 million conversations with Copilot. The findings are clear. AI is no longer just a work tool. It now fits into people’s lives based on time, mood, and device.
The report is called It’s About Time The Copilot Usage Report 2025. It shows that people use AI very differently on phones and computers.
On mobile phones, AI has become personal.
People mostly ask about health and wellness on their phones. This happens at all times of the day. Morning, night, weekdays, weekends. The pattern barely changes.
Users ask about routines. They ask about feeling better. They ask about their bodies and habits. Phones feel private. That makes people more comfortable asking sensitive questions. Microsoft says this puts a big responsibility on AI developers. Health advice must be safe. It must be accurate. This shows how much trust people are placing in AI.
On desktops, AI is still about work.
Most desktop use happens between 8 a.m. and 5 p.m. The questions are about writing, research, and technology. Even personal laptops are used for professional tasks during work hours.
From Monday to Friday, programming and technical questions peak. When the weekend comes, that changes. Gaming questions rise. Work questions drop. This shows people are using AI to balance work and personal life.
Late at night, things get deeper. After dark, questions change again. Late night conversations often turn philosophical. People ask about religion. They ask about meaning. They think about life.
Microsoft noticed a clear rise in spiritual and existential questions during early morning hours. When everything is quiet, people turn to AI to reflect.
Timing matters in other ways too.
Travel questions often show up during commute hours. Relationship questions spike in February around Valentine’s Day. This shows AI use follows real human routines. It shifts with seasons. It changes with emotions.
The biggest change is how people ask for advice.
Earlier, AI was used for answers and emails. Now, people ask for guidance. They ask about relationships. Careers. Personal decisions.
Microsoft says this shows deep trust. AI is no longer just helping people work faster. It is helping people think. The company believes the future of AI is more human. Not just understanding what people ask. But understanding when and why they ask it.
