In the past decade, tarot reading has evolved from candle-lit corners to viral social media feeds. Once viewed as an esoteric practice, it has now become a thriving digital profession driven by personality, storytelling, and social connection. The new-age tarot influencer doesn’t just read cards — they build brands, host communities, and turn intuition into income.
Two names exemplify this transformation: Munisha Khatwani and Akshit (Tarot by Akshit). Both are globally recognized tarotpreneurs who’ve taken different paths to success. Munisha, a seasoned celebrity spiritualist, and Akshit, a next-gen digital tarot innovator, have mastered distinct yet equally powerful business models. This article dives deep into how they’ve turned tarot reading into a modern, monetizable, and scalable enterprise.
The rise of modern tarot entrepreneurship
The tarot industry has grown from a niche spiritual service into a multimillion-dollar global market. Fueled by digitalization, influencer culture, and post-pandemic spiritual curiosity, tarot readers now operate like lifestyle brands. Platforms such as Instagram, YouTube, and TikTok have democratized access to spiritual guidance while allowing practitioners to monetize expertise creatively.
The key shift? Tarot influencers are now digital entrepreneurs. They combine content creation, online consultations, and digital marketing to diversify revenue. Today’s tarotpreneur doesn’t just depend on one-on-one readings. They earn from workshops, courses, brand partnerships, and ad revenue.
In this evolving economy, Munisha Khatwani represents the established, media-savvy model, while Akshit embodies the agile, digital-first approach. Both have built successful empires rooted in authenticity and adaptability.
Inside Munisha Khatwani’s business model – The celebrity tarot brand
The evolution of a celebrity spiritualist
Munisha Khatwani is one of India’s best-known tarot readers and spiritual coaches, often recognized for her television appearances and association with celebrity clients. What sets her apart is her seamless transition from media personality to business-savvy spiritual entrepreneur. Over the years, she’s built a trusted brand that merges fame, intuition, and business acumen.
Her business operates on a premium positioning model — built on reputation, media visibility, and personalized client service. She’s crafted a niche where tarot reading meets lifestyle consultancy, offering both guidance and aspirational value.
Multiple revenue streams
A cornerstone of the Munisha Khatwani income sources model is diversification. Her earnings come from multiple avenues:
- Private and celebrity consultations – personalized readings that command premium pricing.
- Online tarot sessions – accessible to global clients through digital platforms.
- Workshops and masterclasses – focusing on self-discovery, tarot education, and spirituality.
- Brand tie-ups and collaborations – including partnerships with wellness and lifestyle brands.
- Media appearances and event hosting – reinforcing her credibility and keeping her in the public eye.
This multi-channel strategy allows Munisha to maintain relevance while scaling her influence globally. She’s built an ecosystem where each income stream feeds into another, reinforcing brand visibility and client trust.
Brand positioning and client base
Munisha’s brand positioning leans heavily on exclusivity and trust. Her clientele ranges from celebrities to high-profile entrepreneurs, positioning her as a “celebrity spiritualist.” This premium branding helps her charge higher rates while maintaining strong demand.
She blends glamour with grounded spirituality — a balance that resonates with urban professionals and aspirational audiences who seek both insight and inspiration.
Content and community strategy
Munisha’s digital presence plays a crucial role in her business model. Through consistent social media content, YouTube sessions, and live events, she has cultivated a loyal following. Her cheerful communication style and approachable tone make spiritual guidance feel relatable.
Beyond entertainment, her content serves a clear business function: community building and client conversion. By offering free snippets of wisdom, she builds trust that often translates into paid services and long-term client relationships.
Inside Akshit’s business model – The digital tarot innovator
The new-age spiritual entrepreneur
Akshit, popularly known as Tarot by Akshit, represents the new wave of digital tarot entrepreneurship. He is part of a generation that built their tarot careers entirely online, without traditional media exposure. His success story exemplifies how Gen Z and millennial tarotpreneurs are leveraging technology to reach a global audience.
Unlike the celebrity-first model, Akshit’s digital-first strategy focuses on accessibility, consistency, and social engagement. His approach makes tarot relatable to young audiences while maintaining authenticity and professionalism.
The social media monetization approach
A defining feature of the Akshit tarot revenue model is social media mastery. Akshit uses Instagram Reels, YouTube shorts, and live sessions to attract audiences from around the world. His visually appealing content, daily readings, and spiritual insights generate massive engagement.
These platforms aren’t just for visibility — they are monetization engines. Akshit earns through:
- YouTube ad revenue from regular tarot content.
- Sponsored posts and brand collaborations with wellness and lifestyle companies.
- Affiliate marketing linked to tarot decks, books, or spiritual products.
- Paid workshops, mentorship programs, and exclusive online courses.
His business reflects a creator economy structure, where content, community, and commerce merge seamlessly.
Scalable online consultation ecosystem
Akshit’s consultation ecosystem is designed for scale. Unlike traditional appointment-only models, he offers structured digital services — from video consultations to subscription-based guidance. This allows him to cater to clients across time zones while maintaining flexibility.
He’s also ventured into mentorship programs, teaching aspiring readers how to build their own tarot brands — effectively turning his experience into intellectual property.
Building an online tribe and trust
In the world of digital spirituality, authenticity drives business. Akshit’s brand thrives on relatability and emotional connection. By sharing personal experiences, behind-the-scenes moments, and transparent communication, he builds a sense of community that fosters loyalty.
His audience doesn’t just see him as a reader — they see him as a guide, mentor, and influencer who understands their challenges. This emotional trust translates directly into business sustainability.
Comparative analysis – How their business models differ and align
While both Munisha Khatwani and Akshit are thriving tarot influencers, their business blueprints reflect two different eras of tarot entrepreneurship.
Munisha Khatwani’s model is rooted in credibility, media exposure, and personal brand prestige. She operates like a traditional consultancy with layered income streams and a premium client base.
Akshit’s model, on the other hand, is built for the digital creator economy — agile, scalable, and data-driven. His focus lies on global accessibility and content monetization rather than local exclusivity.
Key contrasts
- Brand positioning: Munisha markets prestige; Akshit markets approachability.
- Audience: Munisha caters to high-profile clients; Akshit appeals to digital natives.
- Revenue structure: Munisha’s is service-heavy; Akshit’s is content-driven.
- Scalability: Akshit’s digital systems allow faster international reach.
Key alignments
- Trust-based monetization: Both rely on personal credibility as their strongest currency.
- Content consistency: Both maintain active social media engagement.
- Community focus: Each has built a loyal audience who resonate with their unique energy.
Together, they represent how tarot entrepreneurship has matured — blending tradition with innovation.
What makes their tarot businesses sustainable in 2025 and beyond
The secret to both Munisha and Akshit’s success is adaptability. They’ve mastered the art of evolving with digital trends without losing spiritual integrity.
Munisha’s brand sustainability stems from her longevity and trust capital — her credibility ensures recurring clientele and continuous referrals. Akshit’s sustainability, meanwhile, lies in his digital agility — his ability to pivot, experiment, and scale content across platforms.
Both understand that in 2025 and beyond, the future of tarot isn’t just about intuition — it’s about innovation. As AI, video content, and virtual mentorships grow, tarotpreneurs who blend emotional intelligence with digital skillsets will continue to dominate.
The future of tarot influencer economy – A viewer’s perspective
From the audience’s viewpoint, tarot influencers represent something more than spirituality — they embody hope, relatability, and empowerment. Viewers are drawn not just to predictions, but to the personalities behind the cards.
People pay for tarot sessions because they trust the human connection. Both Munisha and Akshit excel at this: Munisha through authority and experience, Akshit through authenticity and presence. In doing so, they’ve redefined what it means to be a spiritual entrepreneur in the digital era.
Their success reveals a broader trend — the fusion of spirituality and entrepreneurship, where intuition becomes an asset, not an alternative.
A unique angle nobody talks about – Tarot as a personal media empire
Here’s the unseen truth: modern tarot influencers are personal media companies. Every reading, post, and video is part of a content ecosystem that monetizes attention and trust.
Both Munisha Khatwani and Akshit have effectively built media empires around their personalities. Munisha’s empire thrives on prestige and brand collaborations; Akshit’s thrives on engagement and digital innovation. But both share one underlying principle — authenticity is the new currency.
This article has been curated for informational and educational purposes related to tarot readers and the business aspects of spiritual entrepreneurship. Business Upturn makes no representations or warranties regarding the accuracy, completeness, or reliability of the information provided.