In the last decade, tarot has transformed from a mystical curiosity into a global commercial enterprise. What was once confined to esoteric circles has become a digital phenomenon powered by influencers, online platforms, and modern entrepreneurship. Two names leading this transformation are Munisha Khatwani, the India-based celebrity tarot reader known for her glamorous yet grounded approach, and Gemma Black Franklin, the UK-based spiritual coach and tarot entrepreneur redefining the business of spirituality through education, empowerment, and digital reach.
Both Khatwani and Franklin have turned their passion for tarot into thriving, diversified enterprises that transcend the traditional reading session. They are not just readers — they are brand architects who understand the mechanics of visibility, community trust, and scalable income. Their stories reveal how modern tarot practitioners can turn spiritual intuition into sustainable business empires.
Munisha Khatwani’s multi-layered tarot ecosystem: from Bollywood circles to online courses
Munisha Khatwani built her brand by blending celebrity culture with spiritual authenticity. Known for reading for Bollywood stars and television personalities, she leveraged her media background to position tarot as an aspirational yet relatable lifestyle service. Her business model thrives on multiple interconnected revenue streams — private readings, mentorship programs, digital workshops, and brand collaborations.
Khatwani monetizes her expertise through personalized tarot and astrology consultations, both online and in-person, catering to clients in India and across the globe. Beyond one-on-one readings, she runs paid online courses teaching tarot fundamentals and intuitive development. These courses serve not only as education tools but also as community-building hubs, nurturing a loyal audience that evolves from followers into paying members of her spiritual network.
Her media-friendly persona allows her to maintain visibility on platforms like Instagram and YouTube, where she offers free content to attract new followers. These free insights act as marketing funnels leading to higher-value services — a strategy common among digital entrepreneurs but rare in the spiritual niche. By coupling celebrity exposure with consistent digital engagement, Khatwani ensures that her brand remains accessible yet premium.
Gemma Black Franklin’s global tarot brand: spiritual coaching meets entrepreneurial precision
Across the globe, Gemma Black Franklin has carved her niche by transforming tarot into a structured digital coaching brand. While Khatwani’s roots are in celebrity circles, Franklin’s strength lies in educational entrepreneurship. Her brand focuses on empowerment, positioning tarot as a tool for self-discovery and professional growth rather than mere divination.
Franklin’s business empire thrives on a multi-tiered model. She conducts virtual tarot training academies, offers 1:1 business mentorship for spiritual entrepreneurs, and runs subscription-based communities that deliver exclusive monthly content, readings, and live sessions. Through her structured approach, she integrates tarot with business coaching, helping clients monetize their spiritual gifts — a rare and lucrative niche in the tarot economy.
Her digital presence is both global and inclusive. Franklin’s Instagram, podcast, and YouTube channel serve as brand pillars, offering free educational resources that build trust and authority. Her tone is conversational yet professional, appealing to millennials and Gen Z audiences who view spirituality as both personal growth and entrepreneurship. By positioning tarot as a career skill rather than a mystical service, Franklin has effectively modernized the industry for a digital-first audience.
Monetization beyond the deck: workshops, YouTube, and global collaborations
While both Khatwani and Franklin started with individual tarot readings, their success stems from expanding beyond the deck. Each has developed a robust ecosystem where visibility directly converts into monetization.
Khatwani’s workshops — often themed around manifestation, relationships, and abundance — attract both beginners and advanced learners. She also collaborates with brands and wellness platforms to conduct live reading events, integrating tarot with lifestyle marketing. Her YouTube channel provides mini readings and astrological forecasts, doubling as both content marketing and lead generation.
Franklin, meanwhile, scales her reach through digital courses and brand partnerships that align with ethical wellness products, such as mindfulness journals and meditation apps. Her emphasis on sustainability and inclusivity resonates with a global audience seeking conscious consumption. She leverages affiliate marketing and digital sponsorships, creating multiple passive income streams without diluting her brand integrity.
Their common thread lies in authentic storytelling. Both women emphasize their personal journeys as part of their brand narrative, transforming client trust into long-term engagement. Whether it’s Khatwani’s high-profile clientele or Franklin’s mentorship-driven business model, their success hinges on transparency and relatability — critical factors in today’s influencer-driven economy.
Subscription models, memberships, and passive income strategies
Both tarot entrepreneurs understand that recurring revenue is the backbone of a sustainable business. Khatwani’s approach involves exclusive membership programs offering monthly readings, priority booking, and access to premium workshops. This subscription model not only ensures predictable income but also strengthens her community’s loyalty.
Franklin’s recurring income strategy is even more structured. She offers tiered membership programs with varying levels of access — from community chats to intensive coaching calls. Her digital course bundles generate passive income long after launch, allowing her to focus on scaling her coaching brand. Additionally, she invests in automated marketing funnels that convert first-time visitors into long-term clients through email marketing and gated content.
Both have mastered the art of creating ecosystems where audience engagement naturally translates into income. Their models prove that spiritual entrepreneurship is no longer reliant on unpredictable bookings — it’s now about creating a digital infrastructure of trust and transformation.
Marketing psychology and global brand storytelling
In the world of tarot entrepreneurship, marketing psychology is as important as intuition. Both Khatwani and Franklin approach branding with distinct yet effective emotional strategies.
Khatwani uses the glamour of Bollywood and the warmth of her personality to present tarot as a blend of luxury and accessibility. Her social media aesthetics reflect abundance, positivity, and emotional empowerment — aligning tarot with aspirational living rather than superstition. Her content calendar mixes daily affirmations, celebrity readings, and interactive reels, encouraging engagement from both spiritual and mainstream audiences.
Franklin’s storytelling, in contrast, emphasizes empowerment and education. Her tone is minimalistic, professional, and globally inclusive. She often uses client success stories, testimonials, and behind-the-scenes content to reinforce credibility. Franklin’s podcasts and newsletters focus on demystifying tarot, merging business insights with spirituality — a formula that appeals to corporate professionals seeking mindfulness-based leadership frameworks.
Both leverage storytelling as a trust currency. In industries where skepticism is high, transparency and relatability are essential. Through consistent messaging and ethical branding, they have each redefined what it means to be a trustworthy digital spiritual entrepreneur.
A viewer’s perspective: what these tarot entrepreneurs teach us about the future of spiritual commerce
From a viewer’s perspective, the business evolution of Munisha Khatwani and Gemma Black Franklin reveals a broader shift in the global spiritual economy. Tarot is no longer a fringe practice — it’s a lifestyle brand powered by digital tools, emotional intelligence, and community economics.
Both entrepreneurs illustrate that the new spiritual marketplace values authenticity over mysticism and education over prediction. Khatwani embodies the fusion of glamour and guidance, appealing to audiences who want spirituality that fits seamlessly into modern lifestyles. Franklin, on the other hand, represents the intellectualization of spirituality — structured, inclusive, and scalable.
Their journeys demonstrate how influencers can transform intangible belief systems into tangible income through storytelling, consistency, and ethical entrepreneurship. For modern viewers, their business models offer an inspiring blueprint: spirituality can coexist with strategy, and intuition can thrive alongside innovation.
Ultimately, Khatwani and Franklin stand at the intersection of spiritual wisdom and digital capitalism, proving that faith, when paired with foresight, can indeed be a flourishing global enterprise. Their success redefines what it means to build a business from belief — turning tarot into not just a reading, but a revolution in modern commerce.
This article has been curated for informational and educational purposes related to tarot readers and the business aspects of spiritual entrepreneurship. Business Upturn makes no representations or warranties regarding the accuracy, completeness, or reliability of the information provided.