How Munisha Khatwani and Brigit Esselmont Revolutionize the Tarot Industry

The world of Tarot has transformed dramatically over the past decade, moving from intimate in-person readings to global digital empires. Two of the most prominent figures leading this shift are Munisha Khatwani and Brigit Esselmont. Both influencers have developed unique business models that have not only allowed them to monetize their expertise but also establish substantial global brands. In this article, we will take an in-depth look at their revenue streams, monetization strategies, and innovative approaches to the Tarot business.

Munisha Khatwani’s Tarot Empire: Income Streams and Global Business Strategy

Munisha Khatwani has established herself as a powerhouse in the Tarot industry by combining traditional Tarot reading with modern digital entrepreneurship. Her approach emphasizes accessibility, engagement, and global reach.

Online Tarot Readings and Paid Sessions

One of Munisha’s primary income streams comes from her online Tarot readings. Leveraging platforms like her website, social media channels, and video consultations, she offers personalized sessions that cater to a diverse global clientele. Unlike traditional readings limited to local audiences, Munisha uses:

• Zoom and video call sessions for one-on-one readings.
• Thematic Tarot packages based on career, relationships, and personal growth.
• Tiered pricing models that provide affordable options for beginners and premium packages for in-depth consultations.

This direct monetization not only generates significant revenue but also builds a loyal customer base that frequently returns for repeat sessions.

Courses, Memberships, and Digital Products

Munisha has tapped into the growing demand for digital learning with a series of Tarot courses. These are structured to cater to different levels of expertise, from beginners to advanced practitioners. Key elements include:

• Online video courses that teach Tarot fundamentals and advanced techniques.
• Monthly memberships offering exclusive content, live webinars, and Q&A sessions.
• Downloadable digital guides and workbooks for self-paced learning.

Her business model emphasizes scalability: once a course is created, it can be sold repeatedly with minimal additional overhead, creating a strong passive income stream.

Affiliate Marketing, Partnerships, and Collaborations

Munisha has also embraced affiliate marketing as part of her revenue strategy. By collaborating with Tarot card producers, spiritual wellness brands, and online platforms, she earns commissions on product referrals. Highlights include:

• Partnerships with Tarot deck manufacturers for exclusive or co-branded products.
• Affiliate links for spiritual tools such as crystals, journals, and guided meditation subscriptions.
• Collaborations with fellow influencers to expand reach and tap into new audiences.

These strategic alliances help Munisha diversify her income while maintaining a strong brand presence.

Books, Publications, and Intellectual Property

Though primarily focused on digital products, Munisha also leverages traditional publishing. Her books and e-books serve dual purposes: educating readers and positioning her as a thought leader. The monetization strategy involves:

• Selling both print and e-book formats on global platforms like Amazon.
• Licensing content for educational platforms and Tarot communities.
• Offering branded Tarot guides as part of her course packages.

This approach ensures that her intellectual property becomes both a revenue source and a marketing tool for her broader business ecosystem.

Brigit Esselmont’s Biddy Tarot Business Model: How She Turned Tarot Into a Worldwide Brand

Brigit Esselmont, founder of Biddy Tarot, has taken a slightly different approach by focusing on education and community-building as the backbone of her business model. Her strategies reflect a global mindset and a focus on empowering Tarot readers worldwide.

Online Tarot Readings and Coaching Sessions

While Biddy Tarot started with an educational focus, Brigit also monetizes one-on-one coaching and readings. These sessions are strategically marketed as:

• Professional development consultations for aspiring Tarot readers.
• Advanced personalized Tarot mentorships.
• VIP coaching packages with ongoing support and follow-ups.

By positioning these services as high-value and results-driven, Brigit attracts both casual clients and serious practitioners willing to invest in premium guidance.

Courses, Memberships, and Digital Products

Education is at the core of Brigit’s revenue model. Biddy Tarot offers an extensive library of online courses, digital tools, and memberships:

• Step-by-step Tarot certification programs for career-minded readers.
• Membership community providing weekly lessons, live calls, and forums.
• Digital Tarot tools like card interpretations, spreads, and journals.

This structured, educational approach appeals to a global audience seeking professional-level training, which differentiates her from influencers who focus mainly on readings.

Affiliate Marketing, Partnerships, and Collaborations

Brigit maximizes affiliate marketing through her platform by partnering with relevant brands and platforms:

• Tarot deck and tool recommendations linked to affiliate programs.
• Collaborations with holistic wellness companies and online learning platforms.
• Guest expert contributions to expand her community and create joint revenue opportunities.

These partnerships amplify her income while enhancing the credibility and reach of Biddy Tarot.

Books, Publications, and Intellectual Property

Brigit has authored several books that serve as both revenue streams and marketing vehicles:

• Best-selling Tarot books that cater to both beginners and advanced readers.
• Digital guides and e-books integrated into her online courses.
• Licensing content for workshops and community events globally.

Her intellectual property strategy focuses on creating evergreen content that consistently generates revenue and reinforces her position as a global Tarot authority.

Comparative Analysis: Munisha Khatwani vs Brigit Esselmont

Innovative Approaches That Set Them Apart

Both Munisha and Brigit have innovated in ways that make their models globally scalable:

• Munisha’s hybrid approach combines personalized readings with digital scalability, ensuring continuous engagement and repeat revenue.
• Brigit’s professional-focused education model creates a pipeline of skilled Tarot readers who then become part of her community, indirectly expanding her influence and long-term revenue.

Conclusion: Lessons from Two Tarot Titans

While both Munisha Khatwani and Brigit Esselmont operate in the same industry, their approaches highlight the versatility of the Tarot business. Munisha excels in blending personal interaction with scalable digital offerings, whereas Brigit prioritizes structured education and community-building. Together, they illustrate that the Tarot industry can support both direct service-based revenue and educational ecosystem models.

A unique insight for aspiring Tarot entrepreneurs is that combining aspects of both strategies—offering personalized services while also building structured educational programs—could create a hybrid model capable of maximizing both engagement and revenue globally. By analyzing the methods of Munisha and Brigit, one can see that the future of Tarot as a global business is not just about readings; it’s about creating ecosystems that educate, engage, and inspire a worldwide audience.

This article has been curated for informational and educational purposes related to tarot readers and the business aspects of spiritual entrepreneurship. Business Upturn makes no representations or warranties regarding the accuracy, completeness, or reliability of the information provided.