Tarot has evolved far beyond candle-lit corners and crystal shops. In 2025, it’s a thriving digital economy — powered by creators who blend intuition with entrepreneurship. Among the world’s top spiritual influencers, Munisha Khatwani and Michelle Santagate stand out as business-savvy visionaries who’ve transformed tarot reading into scalable, global enterprises. Their journeys showcase how authenticity, branding, and innovation can turn an age-old mystical art into a modern income engine.
This feature dives deep into the Munisha Khatwani business model and the Michelle Santagate tarot business — exploring how each influencer monetizes their expertise, reaches global audiences, and builds sustainable spiritual brands.
The rise of spiritual entrepreneurship in the digital age
In the 2010s, tarot was largely considered a niche passion. But by the 2020s, the rise of online spirituality, creator monetization platforms, and remote work opportunities transformed it into a full-fledged business category. The digital tarot economy now spans YouTube, Patreon, e-learning platforms, and retreats.
Creators like Khatwani and Santagate exemplify this new wave of spiritual entrepreneurship 2025, where monetization meets mindfulness. Their businesses operate much like startups — complete with brand strategies, client pipelines, diversified products, and global scalability.
While both share a love for tarot, their business models differ sharply: Munisha thrives on celebrity authority and media exposure, while Michelle leads with educational content, digital scalability, and community mentorship.
Munisha Khatwani’s business blueprint — turning Bollywood energy into tarot branding
In India, Munisha Khatwani is synonymous with modern tarot. Known for her magnetic presence and TV appearances, she has successfully blended entertainment and spirituality to create a premium brand. Her Munisha Khatwani business model revolves around personal branding, media credibility, and diversified spiritual offerings.
Her key income pillars include private tarot readings, celebrity consultations, and workshops tailored for aspiring readers. With India’s fast-growing spiritual economy, Munisha occupies a unique niche — offering tarot not just as guidance but as a lifestyle enhancement tool for urban professionals and celebrities alike.
Her premium positioning allows for higher pricing tiers, supported by her reputation as both a media personality and a credible spiritual advisor. Whether it’s one-on-one readings, televised segments, or digital collaborations, Munisha monetizes trust through consistent visibility and brand recall.
Diversification beyond readings — workshops, courses, and celebrity influence
What makes Munisha’s tarot brand truly scalable is her diversified revenue model. Beyond readings, she offers tarot workshops, mentorship courses, and digital learning experiences. Her approach mirrors a hybrid coaching model — part consultation, part personal development.
She also capitalizes on her celebrity network and brand partnerships. From collaborating with wellness platforms to hosting spiritual retreats, her influence spans multiple verticals. This cross-platform engagement helps her reach audiences beyond India, establishing her as a global tarot authority.
Her workshops often serve as both educational experiences and brand amplifiers, drawing participants into her premium ecosystem. By integrating personal charisma with structured programs, Munisha converts her media fame into recurring business opportunities — a hallmark of smart online tarot business strategies.
Michelle Santagate’s digital-first tarot empire — blending psychology and soul commerce
Across the globe, Michelle Santagate represents the Western face of the modern tarot entrepreneur. Her approach is deeply digital — blending spirituality, psychology, and business coaching into a cohesive ecosystem. The Michelle Santagate tarot business runs on content-driven education and scalable online offerings.
Her brand thrives on authenticity and empowerment. Instead of relying on celebrity clientele, Michelle positions herself as a mentor and teacher to thousands of aspiring readers and healers through online platforms. Her income streams are diverse — spanning online courses, coaching programs, brand merchandise, and digital membership communities.
Michelle’s Western-market positioning emphasizes transparency and accessibility. By creating structured digital programs and membership tiers, she ensures recurring revenue while maintaining strong community engagement. Her business reflects the global trend of monetizing emotional wellness through digital-first experiences.
Monetizing authenticity — the digital course and membership ecosystem
Michelle’s monetization model is a masterclass in turning content into commerce. Her digital courses, such as beginner-to-master tarot programs, generate steady income while positioning her as a thought leader in the online tarot business strategies space.
Through memberships and mentorship communities, she has created a subscription-based ecosystem where users not only learn but also network and grow. This structure transforms spiritual learning into a SaaS-like model — where value compounds monthly.
Her authenticity and relatability serve as marketing tools in themselves. Michelle’s YouTube videos, podcasts, and online workshops function as both brand awareness channels and lead-generation funnels, seamlessly integrating her marketing and sales efforts.
East meets West — contrasting client models and revenue psychology
Though Munisha and Michelle share similar goals — spiritual empowerment and financial sustainability — their audiences and pricing psychologies couldn’t be more different. Munisha’s clientele is largely India-centric and celebrity-oriented, while Michelle caters to a Western audience focused on self-development and entrepreneurship.
Munisha’s business relies on exclusivity and personalized attention. Her offerings are high-touch and experience-based — ideal for clients seeking prestige, privacy, and one-on-one connection. Michelle, on the other hand, builds inclusivity through scalability — offering tiered access to her wisdom via online programs.
From a financial perspective, Munisha’s model favors high-value, lower-volume engagements, while Michelle’s focuses on lower-price, high-volume scalability — two distinct yet equally profitable models within the digital tarot economy.
Cultural branding as a business strategy
Culture plays a pivotal role in both their monetization strategies. Munisha’s Bollywood-influenced branding emphasizes glamour and aspirational spirituality, resonating deeply with India’s upwardly mobile middle class. Her persona aligns with the idea of combining fate, fame, and fortune — a narrative that sells well in South Asia.
Michelle’s brand, conversely, channels Western values of self-growth and empowerment. Her content often merges tarot with mental wellness and manifestation, tapping into the booming self-help and holistic education sectors.
Both have mastered cultural branding as a business strategy, proving that spirituality, when localized, becomes not just relatable — but profitable.
The global expansion factor — how both reach audiences beyond borders
The globalization of digital spirituality has allowed both influencers to reach audiences worldwide. Through Instagram Lives, Zoom readings, and global workshops, Munisha and Michelle transcend geographical limits.
Munisha’s YouTube presence and digital consultations have attracted clients across the Middle East, U.S., and Southeast Asia, while Michelle’s international programs attract students from Canada to Australia.
Their success highlights how the digital tarot economy thrives on accessibility — where location no longer restricts opportunity. The rise of remote mentorships, virtual readings, and cross-border spiritual collaborations has democratized the tarot space entirely.
The invisible revenue stream — community trust as currency
Both influencers prove that the real currency in spirituality is trust. Their success stems not just from their skills but from their ability to create emotional resonance with followers.
This trust acts as an invisible revenue stream — leading to higher conversion rates, brand loyalty, and long-term income stability. Whether through consistent storytelling, transparency, or meaningful engagement, Munisha and Michelle have mastered the art of turning authenticity into profitability.
Lessons for modern creators — what their models teach about passion and profit
Aspiring tarot readers and digital entrepreneurs can learn valuable lessons from both women. Munisha Khatwani’s business model demonstrates the power of leveraging media and branding to command premium pricing. Michelle Santagate’s tarot business showcases how education and digital scalability can create sustainable recurring revenue.
Their contrasting strategies reveal that there’s no single “correct” way to monetize intuition — success depends on understanding your audience, packaging your expertise, and adapting to the evolving digital landscape.
A unique angle — the future of tarot as a scalable creator economy
Looking ahead, tarot is evolving into a micro-creator economy. The next generation of readers won’t just offer readings; they’ll build digital ecosystems with subscription models, courses, and collaborative brands — much like SaaS startups.
Both Munisha and Michelle exemplify this transition. Munisha’s hybrid model — combining fame with mentorship — mirrors influencer-led enterprises, while Michelle’s course-driven strategy resembles digital education companies. Together, they highlight how tarot is becoming an innovative blend of art, business, and community.
As more creators embrace spiritual entrepreneurship 2025, the line between passion and profession will continue to blur. The result? A global movement where intuition is not only honored but monetized intelligently.
This article has been curated for informational and educational purposes related to tarot readers and the business aspects of spiritual entrepreneurship. Business Upturn makes no representations or warranties regarding the accuracy, completeness, or reliability of the information provided.