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Truth Social, Donald Trump’s response to social media giants that snubbed him, has been under intense scrutiny since its launch in February 2022. Positioned as a platform for free speech with a dash of conspiracy theories, its user base has been a topic of interest amid competition from other conservative-leaning platforms like Parler and Gab.
The platform’s launch was marred by technical glitches and delays, compounded by its initial availability only on Apple’s App Store. Despite these challenges, Truth Social managed to attract around 5 million active users, a modest figure compared to social media giants like Facebook. However, it fares better than its counterparts in the alternate right-wing sphere.
Trump’s personal reach on Truth Social, with 7 million followers, pales in comparison to his influence on platforms like X (formerly Twitter). This discrepancy highlights the platform’s limited appeal beyond Trump’s core supporters.
While Truth Social serves as an outlet for Trump loyalists to express their views, its echo chamber-like environment may deter a broader user base seeking diverse perspectives.
However, a recent merger with Digital World Acquisition Corp. offers a glimmer of hope for Truth Social’s future. Approved on March 22, 2024, the merger injects much-needed capital into the platform, aiding its expansion and development. Despite this boost, Trump faces a six-month restriction on selling his shares, testing his patience and desire for immediate gains.
Investors will closely monitor Truth Social’s progress, but its association with hate speech may deter advertisers and hinder user growth. The platform’s trajectory remains uncertain, with potential for growth or stagnation depending on its ability to navigate challenges and attract a diverse user base.
Given Trump’s history of controversial decisions and executive turnover, Truth Social’s journey ahead is likely to be tumultuous, marked by uncertainty and scrutiny.