Forbes 30 Under 30: Kendall Jenner earns a spot owing to her liquor brand business

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Forbes has released its annual 30 Under 30 list, recognising some of the most successful millennial and Gen Z trailblazers across a wide range of industries.

The magazine released the 13th annual list Tuesday, highlighting 600 individuals with emerging talent in several categories including art and style, media and music. For 2024, the names include reality TV star Kendall Jenner, rapper Latto, comedian Matt Rife, ‘Wednesday’ actress Jenna Ortega, TikTok influencer Dylan Mulvaney, actress-singer Renee Rapp, rapper Ice Spice and many more.

Supermodel Kendall earned her spot on the list due to her $25 million liquor empire. The star who owns the tequila brand, 818 Tequila, sold more than 123,000 cases last year, as reported by Forbes. However, Kendall has claimed that she started her brand without initially attaching her name.

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Apart from her Tequila brand, which is valued at at least $25 million in sales in 2022, the supermodel has also acquired modeling work with brands like Calvin Klein, Stella McCartney, and Prada this year. She has also been raking in millions by appearing on her family’s reality show, ‘The Kardashians’.

‘Stranger Things’ actor Noah Schnapp, ‘Euphoria’ actor Dominic Fike, singer Kali Uchis, musician Peso Pluma, songwriter Steve Lacy, comedian Drew ‘Druski’ Desbordes, and playwright Jordan E. Cooper also made it to the list.

The list is put together by Forbes writers and editors, along with experts and previous winners as judges, which included creator and host of ‘Call Her Daddy’ podcast Alex Cooper, athlete Devin Booker, and ‘The Bear’ actress Ayo Edebiri.

The publication said that more 11,000 candidates were evaluated on multiple factors such as “potential, funding, revenue, social impact, and inventiveness.”