Fiverr International is restructuring its operations and cutting about 250 jobs across various departments. The move is part of the company’s plan to become an “AI-first company,” according to a letter from CEO and founder Micha Kaufman to employees on Monday.
The company aims to create a leaner organization with fewer management layers and an AI-native infrastructure. Despite the job cuts, Fiverr confirmed that it is maintaining its financial guidance for the third quarter and the full year 2025.
In his message, Kaufman said the company needs to “go back to startup mode” with more speed and agility. He encouraged employees to pursue growth opportunities in AI applications, enterprise budgets, and long-term projects. He wrote that Fiverr should “dream bigger and build faster,” using AI to create a modern, efficient infrastructure from the ground up.
Part of the cost savings from the restructuring will be reinvested into the business. The rest will be directed toward Fiverr’s Adjusted EBITDA, helping the company reach its long-term target of a 25% margin by 2026—one year earlier than originally planned.
Kaufman highlighted that AI implementations across the company have already streamlined processes and reduced the number of staff needed for current operations. For example, AI has helped consolidate knowledge and speed up ticket resolution in customer support, and improve marketplace integrity and fraud detection.
The CEO assured customers that business on the Fiverr platform will not be significantly affected by the restructuring. Employees leaving the company will receive severance packages, extended healthcare, and career transition support.
Looking ahead, Fiverr plans to heavily invest in AI. This includes upskilling current employees, hiring new AI-focused talent, and expanding the company’s go-to-market efforts in high-growth verticals and more enterprise-focused segments.
