EssilorLuxottica raises U.S. prices, eyes Smartglass growth amid Tariff challenges

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EssilorLuxottica is taking steps to manage the impact of U.S. tariffs by adjusting its pricing and expanding its supply chain, company leaders said during a post-earnings call on Monday.

Chief Financial Officer Stefano Grassi confirmed that the company has already raised prices in the U.S. by mid-single digits. The full impact of these price changes will be more noticeable in the second half of the year. To ease tariff pressure, the eyewear maker is also working to diversify its supply chain, though no specific details were given.

On the technology side, CEO Francesco Milleri offered a positive outlook for the company’s smartglass segment. He said EssilorLuxottica might increase its production capacity beyond the 10 billion units previously planned, signalling growing confidence in this area.

Milleri also highlighted stronger-than-expected demand for the company’s smartglasses developed with Meta (NASDAQ: META). He noted that the current sales forecast for these tech-enabled glasses is now “really higher than before,” showing rising consumer interest in wearable tech products.

Overall, the company appears focused on staying competitive through price strategy and tech innovation while navigating ongoing global trade pressures.