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With this move, Tesla CEO Elon Musk will require all Tesla vehicle buyers in North America to experience the company’s advanced driver assistance system called Driving Experience (FSD).
In an email to Tesla employees on Monday, Musk talked about the new requirement and emphasized the importance of demonstrating the capabilities of the FSD 12.3.1 version to the customer. He said few people understood the effectiveness of FSD care and acknowledged that the new regulations could slow down the delivery process, but argued it was a foolish step.
While Tesla cars come with a standard FSD driver assistance option called Autopilot, it is offered at a premium price of $199 per month for most customers in North America. It’s worth noting that Tesla’s FSD system does not allow the car to drive itself; The driver must always be focused and ready to control the vehicle.
While discussions about the safety and performance of self-driving cars continue, Tesla continues to innovate in this field. FSD vehicle owners have access to the FSD Beta system, which allows them to test new driving services on public roads and provide feedback.
In response to pressure from regulatory agencies such as the National Highway Traffic Safety Administration (NHTSA), Tesla has been conducting voluntary recalls for years to improve the safety of its Autopilot, FSD and FSD Beta systems.
In addition to the FSD policy, Tesla also called on its employees to support it at the end of the last day of the first quarter. An employee brochure encourages salaried and hourly employees to sign up for additional shifts to ensure on-time deliveries to customers. Although salaried workers do not receive additional payment for their deliveries, service workers are entitled to additional payment.
Tesla’s efforts to maintain its delivery schedule and avoid a year-over-year decline in first-quarter deliveries got a boost when Musk announced plans to conduct a month-long FSD test for all cars in the US this year. Week is committed to advancing autonomous driving technology.
But Tesla’s stock performance tells a different story; The shares closed at $172.63 on Monday, down 30% year to date. Musk’s decision to demonstrate FSD’s potential despite market volatility reflects Tesla’s ongoing efforts to shape the future of the automotive industry.