A viral video showing Mr. Beast alongside IShowSpeed and Sketch claiming he “bought the NFL” has caused a lot of confusion online—but it’s not real. The video is a comedic sketch created to promote YouTube’s exclusive broadcast of the Chargers vs. Chiefs game. It humorously depicts Mr. Beast making roster changes and reserving spots for fellow YouTubers, but in reality, the NFL is still owned by its 32 individual teams, with Commissioner Roger Goodell overseeing the league.
Fans had mixed reactions: some believed the prank at first, while others immediately caught on to the satire. One X user joked, “This dude is going to buy the whole world,” while another commented, “Imagining YouTubers on every NFL team is like the ultimate crossover event.”
Jimmy Donaldson, aka Mr. Beast, has built his fame on viral stunts and creative content since 2012. He shot to prominence in 2017 with his “I Counted to 100,000!” video and has since expanded into business ventures like Feastibles chocolate bars, Beast Burgers, and Lunchly kits. On the personal front, he got engaged to his girlfriend, Thea Booysen, on Christmas Eve 2024.