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Delta Air Lines has confirmed that it will not use artificial intelligence to set personalized ticket prices for passengers. The announcement came after three U.S. lawmakers raised concerns about the possibility of AI being used to adjust fares based on a traveler’s personal data. Senators Ruben Gallego, Mark Warner, and Richard Blumenthal had questioned whether Delta planned to implement a pricing system that could charge each person the maximum amount they might be willing to pay.
In a letter to the senators, Delta responded clearly. The airline stated that it has never used, is not testing, and does not plan to use any system that sets prices based on personal data. The company added that its ticket pricing does not consider individual customer information. Delta said its pricing approach remains based on more traditional models that consider factors like demand, timing, and route competition, not personal traits or behavior.
Delta has previously announced plans to use AI technology for pricing on parts of its U.S. network. The company aims to bring this system to 20 percent of its domestic operations by the end of 2025. For this, Delta is working with Fetcherr, a firm that builds AI tools for airline pricing. However, Delta has now clarified that the technology will not be used to create personalized prices tied to a passenger’s identity or data.