The Lee family seems to have talent running in their blood. Cha Eun Woo is known as a face genius. Now his younger brother, Lee Dong Hwi, is being called an AI genius. While many people still argue about whether artificial intelligence should be used in entertainment, the younger generation is already finding smart ways to use it. Dong Hwi has created a program that can help celebrities deal with hateful and harmful comments online. This includes helping his own famous brother.
For a long time, people believed that Dong Hwi would also join the entertainment world like Eun Woo. Eun Woo once shared that his brother worked as a producer and director on a show he filmed. But now Dong Hwi has chosen a very different path. He is taking on the world of AI programming. A recent video on Sebasi Talk introduced him as a researcher who stood out at the AI Summit Seoul and Expo 2025 held on November 10.
In the video, Dong Hwi spoke about facing online trolling himself. He said it made him think about how celebrities can communicate better with fans. This pushed him to join the team at Unbound Lab. He combined what he studied in media with his interest in technology and his desire to protect his brother. He said he has seen many artists struggle because of online hate. He also added that while helpful feedback is important, many comments cross the line and become cruel. This is why he decided to work on tracking data and building tools to shield those in the public eye.
Dong Hwi is fully committed to creating a system that can protect people who are constantly exposed to harsh online spaces. His work shows how technology can be used to create safer and kinder digital environments for everyone.
