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Inside the rise of Hannah Montana-core aesthetic

Hannah Montana-core isn’t just a Y2K throwback—it’s a chaotic, glammed-up rebellion against aesthetic rules and identity rigidity. In Summer 2025, Gen Z is leaning into sparkle, double lives, and unfiltered girlhood. Because being too much? That’s the point.

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How Hannah Montana-core took over summer 2025

Nostalgia isn’t new—but Hannah Montana-core hits different. In a chaotic world, Gen Z is embracing the pop princess fantasy, not to escape reality, but to reimagine it—with sparkles, chaos, and contradictions intact. This summer? We’re all living a double life.