The Cannes Lions Festival of Creativity is almost here! This year, with the Olympic Torch relay passing through, things are going to be busier than ever. Whether it’s your first time or you’re a regular, here’s some advice from people who’ve been there — to help you get the most out of your trip without any drama.

Dos: What to Do

  • Respect the city and its people. Remember, Cannes is their home. Treat the city and locals like guests. (Rob Reilly, WPP)

  • Take judging seriously. If you’re a judge, know that your choices become part of the industry’s history. (Rob Reilly)

  • Focus on creativity and results. The best work isn’t just creative—it’s effective. (Jamie Shuttleworth, Dentsu Creative)

  • Plan your schedule ahead. Get there early to grab good seats for panels and events. (Silmo Bonomi, Campbell Ewald)

  • Enjoy the awards ceremony. Even if you’re not winning, soak up the energy—it’s inspiring. (Silmo Bonomi)

  • Be open to surprises. Some of the best moments happen spontaneously—go with the flow. (Silmo Bonomi)

  • Visit the Gutter Bar. It’s a Cannes tradition and a great place to relax and meet others.

  • Pack smart and stay comfy. Bring clothes for the heat, electrolyte drinks, and shoes you can walk in all day. (Lindsay Bennett, Gale)

  • Set clear goals. Pick three priorities for your trip—whether networking, learning, or something else. (Grace Teng, Zambezi)

  • Be professional and engaged. Cannes is still a work trip. Your next big chance might come from who you meet here. (Kaleeta McDade, VML)

  • Walk the Palais halls. It’s like a museum of the year’s best advertising—take it all in. (Nick Miaritis, VaynerMedia)

Don’ts: What to Avoid

  • Don’t act entitled. Be respectful and follow local rules—or you’ll face pushback. (Rob Reilly)

  • Don’t lobby if you’re a judge. Keep things fair and aboveboard. (Rob Reilly)

  • Don’t waste time waiting in lines. Use downtime to meet people nearby instead. (Jamie Shuttleworth)

  • Don’t turn conversations into job interviews. Follow up later if you want to explore opportunities. (Silmo Bonomi)

  • Don’t wear new shoes. Blisters won’t help you enjoy the festival. (Lindsay Bennett)

  • Don’t go too hard on night one. This week is a marathon—pace yourself. (Lindsay Bennett)

  • Don’t avoid feeling uncomfortable. Sometimes feeling out of place means you’re learning—embrace it. (Grace Teng)

  • Don’t party too much early on. People burn out fast—save energy for later in the week. (Kaleeta McDade)

  • Don’t only network with seniors. Building relationships with peers is just as important. (Kaleeta McDade)

  • Don’t stay far from the Palais. Long commutes can drain your energy—choose a nearby place to stay. (Nick Miaritis)

TOPICS: Cannes 2025