Image credits - People
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Camila Alves McConaughey and Matthew McConaughey are not just Hollywood stars; they are also entrepreneurial partners celebrating the one-year anniversary of their spirits brand, Pantalones Organic Tequila. On October 25, the couple marked this special occasion with a playful nod to their brand’s cheeky name, sharing fun and pantless photos to commemorate the milestone.
A cheeky celebration
In their latest promotional campaign, the couple is seen surrounded by colorful balloons and streamers, embodying the festive spirit. Matthew, who celebrates his birthday on November 4, sported a blue cowboy hat proclaiming, “It’s my birthday!” while Camila wore a festive party hat, balancing a candlelit cake. To add a humorous twist, a pixelated effect covered their lower halves, reinforcing the lighthearted theme of the brand.
Their previous marketing efforts have also included playful scenarios—riding motorcycles, playing pickleball, and even mowing the lawn—all while embracing the no-pants motif.
Crafting the perfect tequila
At a birthday celebration for Pantalones, held on October 24, the couple shared insights into their journey to create the perfect tequila. Matthew explained that the process took 47 iterations to finalize their organic blanco, reposado, and añejo tequilas. “This has to be our favorite tequila,” he stated, emphasizing their commitment to quality.
Camila revealed that they aligned well on taste and marketing, but she initially felt anxious about working together on such a visible project. “It can throw things off balance a bit,” she admitted, but those concerns quickly faded as they began collaborating.
Embracing the fun
Both Camila and Matthew are dedicated to ensuring that fun remains a core part of their business. “If we don’t enjoy selling this, we’re doing it wrong,” Matthew remarked. “We’re happy to say we are having fun doing it.”
The couple’s enthusiasm is evident in their marketing approach, aiming to make tequila feel accessible and enjoyable rather than overly sophisticated. Their three Pantalones tequila options, priced between $40 and $50, are now available nationwide, inviting everyone to join in the celebration.
Conclusion
Camila and Matthew McConaughey’s venture into the spirits industry reflects their vibrant personalities and commitment to quality. As they continue to celebrate Pantalones Organic Tequila, fans and tequila lovers alike can look forward to more fun and creative endeavors from this dynamic duo.