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The brand reputation rankings for K-pop boy groups in July 2025 have officially been revealed, reflecting fan engagement, media visibility, and community buzz across the past month. According to the Korean Business Research Institute, the data was collected and analyzed between June 12 and July 12, using big data tools to measure which boy groups captured the most attention. The results this time were nothing short of exciting, especially for long-standing fanbases that have been eagerly awaiting major updates from their favorite idols.
At the top of the list is none other than BTS, reclaiming the No. 1 position after coming in second last month. The global superstars recorded a staggering brand reputation index of 10,128,032 points. Their surge in public interest comes on the heels of all seven members completing their military enlistment—a long-awaited milestone that has reinvigorated the group’s fanbase worldwide. Adding fuel to the excitement was their official announcement of a full-group comeback scheduled for Spring 2026, along with a brand-new album. The promise of seeing BTS united once again has catapulted their visibility in media, social trends, and fan discussions, dominating the digital landscape for weeks.
Not far behind is SEVENTEEN, who secured the second spot with a brand value of 6,230,280. Known for their incredible performances and self-produced music, SEVENTEEN continues to enjoy immense popularity. Their recent comeback with the celebratory album HAPPY BURSTDAY—commemorating ten years in the K-pop industry—was met with overwhelming fan support. The group also made headlines with an unexpected and exciting announcement about a new subunit, featuring members S.Coups and Mingyu from their hip-hop line. This fresh dynamic has added an extra layer of buzz around SEVENTEEN, keeping them consistently relevant in fan conversations and digital platforms.
Landing firmly at No. 3 is BIGBANG, who continue to maintain a powerful presence in the industry, even with minimal group activities. The legendary YG Entertainment group earned 3,342,244 brand points this month. Despite not releasing any new material since their 2022 single Still Life, the anticipation around their planned comeback next year has kept their name in circulation. Fans have remained loyal, often reminiscing about their discography and hoping for a new chapter in the iconic group’s legacy.
Following the top three are equally celebrated acts such as SHINee and EXO, taking the fourth and fifth spots respectively. SHINee continues to resonate with both long-time fans and newer K-pop audiences, while EXO enjoys renewed attention after their group reunion activities earlier this year. ENHYPEN, Super Junior, NCT, ATEEZ, and BOYNEXTDOOR round out the top ten, reflecting a vibrant mix of newer talent and seasoned veterans.
The extended top 30 includes a wide array of notable groups—Stray Kids, INFINITE, BTOB, RIIZE, WINNER, THE BOYZ, ASTRO, TWS, MONSTA X, VIXX, Wanna One, ZEROBASEONE, ONF, Highlight, TVXQ, GOT7, 2PM, TREASURE, TXT, and CRAVITY—showing that the K-pop boy group scene continues to be diverse, competitive, and thriving across generations. With comebacks, anniversaries, and new unit formations fueling fan interest, the month of July has proven just how dynamic and ever-evolving the world of K-pop truly is.