HYBE has officially launched its Indian subsidiary, HYBE India Entertainment Pvt. Ltd., marking its expansion into South Asia. The company confirmed on September 23, 2025, that the new office was registered in Mumbai earlier this month, becoming its fifth international branch after South Korea, Japan, the United States, Latin America, and China. Operating under the motto “Where voices of India become global stories,” the new division reflects HYBE’s vision to bridge cultures and take Indian talent to global stages.
Choosing Mumbai, the heart of Bollywood and India’s entertainment industry, positions HYBE at the center of a vibrant creative landscape. The company reportedly plans to merge its world-renowned artist training and production expertise with India’s diverse cultural and musical heritage. With this, HYBE aims to discover, train, and promote Indian artists who can thrive both locally and internationally.
India’s rapidly growing K-pop fandom and expanding influence in global pop culture seem to have played a major role in the company’s decision. The success of groups such as BTS, SEVENTEEN, ENHYPEN, LE SSERAFIM, TOMORROW X TOGETHER, and the newer acts BOYNEXTDOOR, ILLIT, TWS, and CORTIS has given HYBE a powerful global reach, and its U.S. label’s girl group KATSEYE has proven that its model for international success works beyond Korea. With this track record, the Indian market’s sheer scale and enthusiasm for Korean entertainment present a major opportunity.
While HYBE has yet to share its detailed plans, reports suggest that the Mumbai office will begin by holding auditions across India to recruit trainees. It also intends to promote existing HYBE artists in the country, organize local concerts and events, and develop collaborations between Indian and Korean creators. The company’s approach is expected to respect local traditions while applying HYBE’s structured and proven training system.
The establishment of HYBE India marks a new chapter in cultural exchange between the two countries, one that could reshape both industries. By investing in local talent and adapting its global model to Indian audiences, HYBE is positioning itself to become a major player in the country’s entertainment future.