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For the month of July 2025, BTS’ Jimin has once again emerged as the top-ranking individual boy group member in the Korean Business Research Institute’s brand reputation rankings. With a brand reputation index of 5,349,396, Jimin continues his impressive streak of dominance in the monthly analysis. Key phrases linked to his rise this month include “ARMY birthday,” “Like Crazy,” and “Who,” reflecting both fan celebration and musical impact. Meanwhile, words such as “record,” “congratulate,” and “unchanged” in the related term analysis highlight his enduring popularity and loyal global fanbase. Jimin also scored a high 92.08% in the positivity analysis, underscoring his strong and unwavering public image.
Fellow BTS member Jin climbed to second place in the rankings with a brand index of 4,791,370, showing a notable 48.72% increase from the previous month. His upward movement coincides with the launch of his solo world tour, which has amplified his visibility and deepened engagement with fans. In third place is BIGBANG’s G-Dragon, whose brand index of 4,275,862 reaffirms his status as a long-standing icon. His continuous influence in both music and fashion ensures his consistent placement near the top of the list.
ASTRO’s Cha Eun Woo claimed the fourth position with 4,193,684 points, marking a modest 1.28% increase from June. Known for his presence across acting, music, and endorsements, Cha Eun Woo remains a steady favorite among fans. Closing out the top five is BTS’ Jungkook, with a brand index of 3,974,767. The buzz surrounding his recent return to Instagram, with a new account after deleting the previous one, has likely contributed to his sustained attention and engagement.
The rest of the top 30 includes several other BTS members such as V, SUGA, J-Hope, and RM, proving the group’s continued dominance in both solo and group dynamics. Meanwhile, fourth-generation idols like RIIZE’s Wonbin, TXT’s Yeonjun, and ZEROBASEONE’s Sung Han Bin have also made significant strides, reflecting the growing presence and influence of newer-generation stars in the K-pop ecosystem. These rankings highlight not only legacy appeal but also the shifting momentum in fan interest and media coverage across different groups and eras.