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BIGHIT MUSIC is stepping into a new era with the upcoming debut of its first boy group since TOMORROW X TOGETHER (TXT) in 2019. After years of anticipation and quiet development, the label has officially announced that this next-generation group will be making their debut on August 18, 2025. This move not only expands HYBE’s already formidable presence in the K-pop industry but also marks a significant shift in how idols are shaped, trained, and introduced to the world.
Unlike traditional debut blueprints, BIGHIT MUSIC is positioning this group as something more than a fresh set of performers. They are being introduced as full-fledged “young creators”—five teenage artists who are not just executing pre-written songs and choreographies but actively engaging in the creation of their art from the ground up. The group consists of Martin, James, Juhoon, Seonghyeon, and Keonho—all young talents who already bring experience and individuality to the table, despite their youth. Their ages may place them in the early years of their careers, but their vision and skill set them apart from most rookies.
A key element that makes this team unique is their rejection of fixed roles. Instead of being boxed in as rappers, dancers, or vocalists, the members are encouraged to experiment across disciplines. They are involved in everything—writing lyrics, composing music, choreographing routines, crafting performance concepts, and even contributing to visual direction. This collaborative framework not only nurtures creative freedom but also deepens their connection with fans. Audiences won’t just see them as idols on a pedestal but as artists navigating their stories in real time.
The group’s concept is a bold evolution from the conventional idol model. Rather than waiting to be handed concepts, songs, or styles, these artists are building their own from scratch. BIGHIT MUSIC’s emphasis on this new approach is intentional—they aim to shift public perception from idol as “product” to idol as “producer.” Fans will not only witness high-energy performances but also gain access to the behind-the-scenes journey of creation, trial, and exploration.
Though this marks their official debut, the members have already been immersed in the K-pop industry. Martin and James, in particular, have earned credits working with existing HYBE groups. Martin has contributed to several high-profile projects, such as TXT’s Deja Vu, Miracle, and Beautiful Strangers, as well as ENHYPEN’s Outside, LE SSERAFIM’s Pierrot, and ILLIT’s Magnetic. James has made his mark in the choreography field, working on performances like Tick-Tack, Cherish (My Love), and Magnetic, while also collaborating with Martin on music production.
These early contributions give fans a preview of what this team is capable of—this isn’t a debut driven purely by visuals or performance polish. It’s being propelled by vision, versatility, and the courage to push creative limits. As August 18 draws closer, excitement is building around what these five teenagers will unveil—not just as a new boy group, but as trailblazers reshaping the very foundation of what it means to be an idol in the K-pop landscape.