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BLACKPINK’s Rosé has officially claimed the No. 1 spot in the July 2025 brand reputation rankings for individual girl group members, as released by the Korean Business Research Institute. Spanning data collected from June 20 to July 20, Rosé achieved a remarkable brand reputation index of 5,886,074—an 85.69% surge from the previous month. Her strong rise in popularity appears to be driven by key terms like “JUMP,” “APT.,” and “Bruno Mars,” likely linked to her recent projects and performances. Phrases such as “prove” and “one-of-a-kind” in her analysis highlight her unique influence and growing status as an international trendsetter. Notably, Rosé also earned a 94.80% positive sentiment score, demonstrating strong favorability across media and public perception.
Maintaining her stronghold in second place is IVE’s Jang Wonyoung, who recorded a brand reputation index of 5,680,023. Her consistent visibility in fashion campaigns, variety shows, and public appearances continues to secure her position among the most influential K-pop idols today. Meanwhile, BLACKPINK’s Jennie followed closely in third place with a brand index of 5,362,305. A perennial favorite in the rankings, Jennie remains a fixture in discussions thanks to her iconic style, luxury endorsements, and social media presence.
IVE’s An Yu Jin took fourth place with 3,519,244 points. Her stage charisma and rising variety show appearances have helped her solidify her presence in the idol landscape. Just behind her is BLACKPINK’s Lisa, who saw a meteoric rise to fifth place with 3,462,467 points—marking a staggering 249.80% increase from the previous month. The buzz surrounding her new solo projects and tattoo reveal appears to have significantly boosted her public interest.
The July 2025 top 10 also includes several notable names from BLACKPINK, IVE, and aespa. Jisoo continues to hold her ground within the top tier, while IVE members Leeseo, Liz, and Rei also placed strongly. aespa’s Winter and Giselle maintained momentum, showcasing their appeal across diverse fan bases. Girl’s Day’s Bang Minah and ITZY’s Yuna rounded out the high ranks, proving their lasting popularity and relevance in the current K-pop ecosystem.
This month’s rankings reflect the evolving influence of both seasoned idols and rising stars, with dynamic shifts suggesting that brand impact remains closely tied to active promotions, global presence, and personal branding strategies.